A note on a dubious markeing ploy …
I’m “friends” with Colorado Governor Bill Ritter on Facebook. I’m not sure how or when this happened, but, as a positive consequence, I get some useful info about goings-on at the state level. Because of this “relationship,” I was treated to this in my Facebook News Feed yesterday morning:
Like many of his 4,868 other “friends,” I watched the video out of curiosity alone. “We are all connected” … sounds interesting!
As it turns out, the Governor appeared nowhere in this video, which was a fascinating production – particularly the audio mix. Among those who did appear, probably without their knowledge or permission, were Bill Nye the Science Guy, Neil deGrasse Tyson (PBS), Carl Sagan and Richard Fenynman. The video became repetitive, running about 2:00 too long.
Obviously, the tagging of the Governor by a member of the movement was a tactic to get attention – a “spray and pray” effort to cast a message as widely as possible by whatever means available with the hope that a target will be struck. The downside: this runs against new, targeted, permission-based marketing principles. The lamentable upside: it actually works … I’m writing about it right now (!?).
So what is this Zeitgeist Movement that made its way into my consciousness by way of a dubious marketing ploy? They seem to have semi-laudable but wildly impractical goals/ideals. They call for a “sustainable social design” built on a “resource-based economy.” Those are nice-sounding phrases. It’s all based on the life’s work of industrial designer and social engineer Jaques Fresco.
I say it’s “laudable” because their critique of the status quo is harsh, highlighting the ugliest things about the way we live, work and “prosper.” Also laudable are emphases on: world as singular organism, humans as singlular family, dependence upon healthy environment, natural processes, and the scientific method. Per their intro video, they endorse the “humane application of science and technology to social design and decision making.”
I judge it “impractical” because it seeks a complete and fundamental redesign of all the world’s social and economic structures; its coming to pass seems wholly impossible given human nature.
In hindsight, I’m glad my Facebook News Feed was “hijacked” by a fallacious video tag.
They’re “out there.” They’re disconnected in nearly every way from mainstream thought. They’re imagining an experience, even existence, here on earth completely unlike what it is today. I expect that this separation from mainstream is a primary reason they resort to such tactics.
A positive outcome: they reminded me of something valuable. We owe it to ourselves to consider every now and again how our fellow human beings are thinking and dreaming differently.
I never endorse such tactics, but I always endorse thinking, dreaming and listening.
Here’s their US homepage: Zeitgeist Movement
Here’s a video introduction: Zeitgeist Movement