A chorus of “I told you so” came down last week as headlines tied minimum wage hikes to job automation.
Fox News: “Minimum Wage Hike Backfiring? Wendy’s Increases Self-Service Kiosks”
Washington Times: “As minimum-wage hikes become mandatory, Wendy’s looks to expand self-service kiosks”
Investors.com: “Wendy’s Serves Up Big Kiosk Expansion As Wage Hikes Hit Fast Food”
The idea: raising minimum wage causes companies to eliminate jobs, bringing in job automation through self-service.
Keep in mind that Wendy’s itself only operates only 10% of stores, including zero in California (a minimum wage warfront), so they don’t fully bear these costs directly. Also, they cited competition to “access good labor” as a key driver of wage inflation. In other words, it’s hard to find good people, so they’re increasing wages to attract and retain them. And especially as the fast foot market softens overall, price competition remains fierce and cost pressures remain high.
Notable in the Wendy’s announcement was that mobile ordering and mobile payments are also coming.
And here’s where any confusion about correlation and causation breaks. And where a brief consideration of job automation begins.
There’s an inevitability to it all (maybe).
“We have three general guidelines for all promotional efforts by Patagonia, both within and beyond the pages of the catalog:
- Our charter is to inspire and educate rather than promote.
- We would rather earn credibility than buy it. The best resources for us are the word-of-mouth recommendation from a friend or favorable comments in the press.
- We advertise only as a last resort.”
Written by Patagonia’s founder Yvon Chouinard and quoted from page 155 of Let My People Go Surfing: The Education of a Reluctant Businessman, these words set up a strong content marketing approach.
Part book review and part illustration of content marketing, this post breaks down the why and what of a beautiful, 68-page print catalog recently delivered to our home by the United States Postal Service.
With many ways to sell a story, marketing outrage is a viable option. People seem to like getting emotionally engaged, charged up, fired up, even outraged. We can’t resist.
Here’s an example.
In early February, BombBomb, the video email marketing software company I’m helping build, was honored with an award at the Celebrate Technology event. The Colorado Springs Business Journal, Peak Venture Group, Colorado Springs Technology Incubator, Regional Business Alliance, and several other organizations helped produce a great evening at Pinery on the Hill on the west side of Colorado Springs.
Featured guest: Apple co-founder Steve Wozniak, The Woz