Marketing | Environment | Culture
In early February, BombBomb, the video email marketing software company I’m helping build, was honored with an award at the Celebrate Technology event. The Colorado Springs Business Journal, Peak Venture Group, Colorado Springs Technology Incubator, Regional Business Alliance, and several other organizations helped produce a great evening at Pinery on the Hill on the west side of Colorado Springs.
Featured guest: Apple co-founder Steve Wozniak, The Woz
I enjoy following Reason & its Editor in Chief, Nick Gillespie. I often agree with and appreciate their takes and observations.
Reason’s Slogan: “Free Minds & Free Markets”
And while it hammers the obvious point that an unprofitable business can serve no one in the long run, a recent Gillespie piece published by Time misses a critical aspect of CSR (corporate social responsibility).
Editorial’s Title: “Dear Apple and Chipotle: It’s Hard To Be Socially Responsible When You’re Dead” (story here)
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“(Peter Drucker) reduced the purpose of a business to the logically elegant phrase: to create a customer. In doing so, he elevated marketing, which is all about creating and connecting with customers, to ‘a central dimension of the entire business.’ Drucker thus set the stage for Regis McKenna’s ‘marketing is everything and everyone is a marketer’ argument.” (“The Four Pillars of Profit-Driven Marketing” by Moeller, Landry, & Kinni of Booz & Company, p44)
The same weekend I read these words, I listened to a wonderful conversation between Seth Godin and On Being‘s Krista Tippett. Because her show is about religion, meaning, ethics, and ideas, the conversation brought out Godin’s theses in a slightly different way.
25 minutes in, Godin suggests “Whether or not you choose to be a marketer, you are one.” It connected immediately, as did many moments throughout the edited hour.
What a fine bit of marketing genius by a company I respect and patronize!
Amazon stole headlines all last weekend, on the eve of Cyber Monday 2013 (biggest online shopping day ever), with a primetime television feature on 60 Minutes and the release of the Amazon Prime Air video.
So what do we have here? We have the suggestion that delivery drone copters will bring Amazon packages to you within 30 minutes.
This suggestion drew predictably mixed reactions – from “Absolute nonsense! It simply can’t be done.” to “OMFG, this is the new sliced bread! Now pick me up off the floor so I can pass out again from the proper blend of befuddlement and elation that every member of the flock of consuming sheeple should be experiencing right now.”
Naturally, the extremes have little relationship with reality, so let’s take a few minutes to get real about the Amazon Prime Air video.
We all get spam.
In the traditional sense, it looks like this email I recently received from the kindly Ms Nicole Marois:
Notice that my address is a BCC. And that I’m a “beloved friend.”
Most of us watched the 2013 Super Bowl in which the Baltimore Ravens completely blew out the San Francisco 49ers … until the lights went out at the Superdome in New Orleans. When play resumed, the 49ers scored 17 straight points to make it a competitive game before falling short in the end. The Ravens weren’t the only winners, though.
“The Half-Decent Tweet That Dazzled A Nation”
What stirred up loads of excitement during the blackout was a pic tweeted from Oreo. As is the case with most live, televised events these days, social media provided additional layer of fun and interest. And a few brands, including Nabisco’s Oreo, were on top of the situation.
NYT: Media Decoder© 2024 ethanbeute
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