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Category: Marketing and Branding (Page 4 of 13)

marketing, branding, advertising, promotion, positioning, strategy, business

Let’s Get Real About The Amazon Prime Air Video

December 7, 2013 /

 

What a fine bit of marketing genius by a company I respect and patronize!

Amazon stole headlines all last weekend, on the eve of Cyber Monday 2013 (biggest online shopping day ever), with a primetime television feature on 60 Minutes and the release of the Amazon Prime Air video.

 

Amazon Prime Air Video

 

So what do we have here? We have the suggestion that delivery drone copters will bring Amazon packages to you within 30 minutes.

This suggestion drew predictably mixed reactions – from “Absolute nonsense! It simply can’t be done.” to “OMFG, this is the new sliced bread! Now pick me up off the floor so I can pass out again from the proper blend of befuddlement and elation that every member of the flock of consuming sheeple should be experiencing right now.”

Naturally, the extremes have little relationship with reality, so let’s take a few minutes to get real about the Amazon Prime Air video.

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3 Ways To Deal With Spam – Unwanted Email Marketing

June 29, 2013 /

 
We all get spam.
 
In the traditional sense, it looks like this email I recently received from the kindly Ms Nicole Marois:

spam, email marketing, phishing, scam, email spam, email scam

Notice that my address is a BCC. And that I’m a “beloved friend.”


 
Fantastic! All the classic elements are there – gold, banks, riches, cancer, orphans, and – of course – the African connection. But that’s not the kind of spam about which I’m writing. Continue reading

Super Bowl Blackout Ad By Oreo: Why It’s (Not) New

February 24, 2013 /

 

Oreo Ingredients: SUGAR, ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE {VITAMIN B1}, RIBOFLAVIN {VITAMIN B2}, FOLIC ACID), HIGH OLEIC CANOLA OIL AND/OR PALM OIL AND/OR CANOLA OIL, AND/OR SOYBEAN OIL, COCOA (PROCESSED WITH ALKALI), HIGH FRUCTOSE CORN SYRUP, CORNSTARCH, LEAVENING (BAKING SODA AND/OR CALCIUM PHOSPHATE), SALT, SOY LECITHIN (EMULSIFIER), VANILLIN – AN ARTIFICIAL FLAVOR, CHOCOLATE. CONTAINS: WHEAT, SOY.

 

Most of us watched the 2013 Super Bowl in which the Baltimore Ravens completely blew out the San Francisco 49ers … until the lights went out at the Superdome in New Orleans.  When play resumed, the 49ers scored 17 straight points to make it a competitive game before falling short in the end. The Ravens weren’t the only winners, though.

 

“The Half-Decent Tweet That Dazzled A Nation”

 

What stirred up loads of excitement during the blackout was a pic tweeted from Oreo.  As is the case with most live, televised events these days, social media provided additional layer of fun and interest. And a few brands, including Nabisco’s Oreo, were on top of the situation.

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7 Marketing Tips from Ramsay’s Kitchen Nightmares

February 23, 2013 /

 

By way of Netflix streaming, we just completed Season 1 (2007) of the original Ramsay’s Kitchen Nightmares from Channel 4. Throughout, the chef traveled to restaurants throughout the UK that were failing for various reasons, attempted to identify and correct the failures in one week, then returned a month later to see how the proprietor fared.

 

The concept continued on BBC America and later on the FOX network. The formula is transparent and the editing dramatized. Still, it’s both entertaining and informative.

 

Beyond obvious takeaways like “the restaurant business is challenging,” “the UK is quite lush and beautiful,” and “they allow incredibly coarse language to be broadcast over there,” several marketing tips, ideas, and reminders are present. I’ve run down 7 of them.

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Email Marketing Based on Personal Data: Bringing Us Back To Netflix

January 4, 2013 /

 

We subscribe to the Netflix streaming service. We use the Wii console to access an interface to stream movies and television shows.

 

But … we’ve not watched anything on Netflix in a while. We’ve been watching less television generally and less Netflix specifically. The holidays. Library books. A return to our box set of the entire Six Feet Under series. They all conspired toward this result.

 

So what did Netflix do about it?  They sent this …

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