Marketing | Environment | Culture

Tag: Colorado Springs (Page 3 of 3)

What I Want in a Purchase

Says what it is.  Does what it says.  Solves your problem.  Exceeds your expectations.  That’s all I want in a purchase – how about you?

I really love to hike and to climb mountains.  I don’t do it as often as I would like, but I appreciate every opportunity I get.

Several times in fall or spring, I’ve been out in conditions in which snowshoes would have been a serious benefit.  I’d casually surveyed the market for several months, never quite serious enough to commit to a purchase.  A friend recommended the MSR Lightning Ascent.

MSR Lightning Ascent Snowshoe 22" Orange

MSR Lightning Ascent

It’s a serious product.  Cut from aerospace-grade aluminum.  Lightest in its class.  Heel lift to support steep climbs.  A “total traction” design with teeth around the entire frame.  In short, it was designed to serve my purpose in an exceptional way.  I also expected to have the shoes for decades, perhaps handing them down to my son should he want them.

I probably would not have dropped the full retail price ($260-300); I wanted them, but did not need them.  I did, however, find a pair at one of the finest little shops in downtown Colorado Springs, Mountain Chalet.  End of season – $105 off.  Um, OK.

Picked them up and took them out the same weekend for a visit to Horsethief Park and a climb to Sentinel Point with Matt Payne (side note: check out 100summits.com – a website he built from pure passion and no web design background to speak of prior to initiating the project).

The MSR Lightning Ascent performed beautifully on hard pack, soft snow, deep powder, ice, steep slopes and all else we encountered.  Though only about 3 miles to Sentinel Point, the elevation gain is about 3,000ft.  Much of that gain is in the last mile and a half.  The heel lift proved to be an extremely valuable feature.

Approaching Sentinel Point, west side of Pikes Peak

Approaching Sentinel Point on the west side of Pikes Peak

Said what it was.  Did what it said.  Solved my problem.  Exceeded my expectations.  That’s what I got in the purchase.

Worth noting: they have a similar similar design at a lower price point in the Denali Ascent and Denali Evo Ascent.

Here’s a photo set from the hike.

Facebook Project: Neighborhood Community Page

For fun and for the love I have for my neighborhood, I started a Facebook “Community Page.”  It’s called Ivywild Neighborhood – Colorado Springs.  Please check it out and consider clicking “Like.”

Sign at Tejon, Cascade, Ramona and Cheyenne Boulevard marking the neighborhood

Ivywild Neighborhood - Colorado Springs

I seeded it with about 50 photos I shot on a morning walk this week; I grouped them loosely into themes.

My primary hope is to represent the many things I love about our neighborhood.  The neighborhood is more than 100 years old; it’s got mature trees and lots of character.  We’ve got a great Indian restaurant (Little Nepal), a family pizza joint (Panino’s), a fantastic brewery (Bristol), an innovative culinary experience (Blue Star) and many other fine establishements.

My secondary hope is that neighbors, visitors, local businesses, realtors and others might start posting stories, photos, reviews and other info about my ‘hood.

We’ll see how it goes …

Visit the page here.

Test My Emissions, Please!

Tailpipe

Some initiatives should not be undertaken.  A primary consideration: the level of difficulty or expense of getting it up and running relative to the ultimate benefit or payoff of the initiative.

Killing off an initiative that’s running effectively?  Painful to watch.

Premise of this entire post: beautifully clear, blue skies and clean, mountain air are significant selling points to those considering moving to or even visiting the Pikes Peak region.

When I arrived in Colorado Springs in September 2006, I had to have my vehicle’s emissions tested prior to earning a Colorado license plate.  I was registering a 1997 Dodge Stratus, neither a new nor high-quality vehicle.  The $25 test seemed reasonable and fair.

I was among the last people to have his or her car’s emissions tested.

These tests had been required in El Paso County since 1982, either annually or bienially depending on the age of the car.  These tests were killed off when the program that required them (which had the fantastic acronym AIR) expired.

Primary arguments in support of eliminating emissions tests: advances in fuel and engine technologies made emissions cleaner and regional air quality was within federal safety standards.

My thoughts about continuing the program: a network of test-providers had been built – just about every auto service shop could execute it.  The program was apparently effective.  The county got a cut of each test; why cut off even a modest source of funding?  Federal safety standards and general air quality “improvement” is an extremely conservative goal.

As the entire Front Range continues to develop into one Megalopolis from Fort Collins to Pueblo, the beauty of our region and health of our neighbors should remain top concerns.  Why settle for simple, measurable “improvement?”  Why not seek perpetually cleaner?

From a marketing standpoint, why shouldn’t the Pikes Peak region aspire to and work toward “the clearest skies in the Rockies” or the “cleanest air in the West?”  Colorado is as much as state of mind as it is a physical place or U.S. state; inspiring, majestic views and impossibly blue skies are the foundation of this concept.

To connect back to the introduction: I understand not initiating an emissions testing program because it’s complicated and costly.  However, I can’t understand killing one off once it’s successfully up and running.

Rather than kill the program, modifications would have been preferred by this writer and local resident.

Two obvious, potential modifications: limit the age of cars that require testing, excluding the newest vehicles completely – and/or – extend the periods of time between required tests from one or two years to three or four years.

Once the program is killed, all momentum is lost.  When we lose our views to haze or suffer more respiratory ills, the program will be much more difficult and costly to reinstate.

Further reading:

Press Release: Colorado Department of Public Health and Environment

Newspaper Article: Colorado Springs Gazette from BNET (contains additional, related links)

The Return of Late Fees

BlockbusterSignSmashed

In the face of the Netflix onslaught, Blockbuster famously announced “the end of late fees” in 2005.  Exciting news: they’re back!  Apparently, some stores reinstated late fees shortly after the program was announced, but now they’re back everywhere – with slight surreptitiousness – in the form of a new movie rental arrangement.

I dropped into our neighborhood Blockbuster on the west side of Colorado Springs, picked out a romantic comedy that my wife is sure to enjoy, then hit the checkout.  I was offered two options: a one-week rental for $5 or a one-day rental for $3.75.  I’d not been in a Blockbuster for months, as we have a Netflix subscription, so maybe this wrinkle isn’t new.  Regardless, it’s new to me.

The one-week rental obviously carries through the week, along with some extended grace period.  If you don’t return the one-day rental by close-of-business the next day, however, you’ve just rented it again for $3.75 more.  Sounds alot like a late fee, yes?  You might argue that the one-week vs one-day option is an exciting new choice for customers.  I would counter that Blockbuster woudn’t offer the one-day option for $1.25 less if they didn’t think it would haul in some additional fees from ignorant, lazy, or unsuspecting customers.

Here’s the point: when your business model has been significantly disrupted and damaged, you should be looking for new ways to provide value for your customers, not designing clever ways to extract a few more bucks from them.

Update: just read in the Wall Street Journal that Blockbuster is set to close 960 stores by the end of 2010.  The collection of late fees – no matter how many, nor how clever – can’t turn that plan around …

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