ethanbeute

Marketing | Environment | Culture

Tag: social media (page 1 of 3)

Super Bowl Blackout Ad By Oreo: Why It’s (Not) New

 

Oreo Ingredients: SUGAR, ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE {VITAMIN B1}, RIBOFLAVIN {VITAMIN B2}, FOLIC ACID), HIGH OLEIC CANOLA OIL AND/OR PALM OIL AND/OR CANOLA OIL, AND/OR SOYBEAN OIL, COCOA (PROCESSED WITH ALKALI), HIGH FRUCTOSE CORN SYRUP, CORNSTARCH, LEAVENING (BAKING SODA AND/OR CALCIUM PHOSPHATE), SALT, SOY LECITHIN (EMULSIFIER), VANILLIN – AN ARTIFICIAL FLAVOR, CHOCOLATE. CONTAINS: WHEAT, SOY.

 

Most of us watched the 2013 Super Bowl in which the Baltimore Ravens completely blew out the San Francisco 49ers … until the lights went out at the Superdome in New Orleans.  When play resumed, the 49ers scored 17 straight points to make it a competitive game before falling short in the end. The Ravens weren’t the only winners, though.

 

“The Half-Decent Tweet That Dazzled A Nation”

 

What stirred up loads of excitement during the blackout was a pic tweeted from Oreo.  As is the case with most live, televised events these days, social media provided additional layer of fun and interest. And a few brands, including Nabisco’s Oreo, were on top of the situation.

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My Love Of and Cynicism Toward Facebook – On Promoted Posts

 

I love Facebook.  But I’m also a cynic.

 

My Love Of and Cynicism Toward Facebook – A Video On Promoted Posts

 

 

I’ll keep the text short here and allow my video above and the Facebook video and Mark Zuckerberg’s statement about it below to do most of the talking.

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Decision Making: Don’t Settle for False Choices

 

I greatly appreciate the work of Mitch Joel of Twist Image, a social media and marketing agency in Montreal, Quebec.  The Six Pixels of Separation book, blog, and podcast provide a steady stream of smart, interesting, and useful ideas.

Below is a simple graphic I made to demonstrate one of his best go-to lines; you’ll hear it regularly if you listen often.

 

Six Pixels of Separation, quote, Mitch, Joel, podcast, Everything is With, Not Instead of

 

What It Means To Me

The visual treatment of this quote was inspired by Continue reading

9 Thoughts on Local Television, Social Media, and the Waldo Canyon Fire

 

Two weeks ago today (or two weeks ago last night – still not clear), the Waldo Canyon Fire started.  It’s now more than 95% contained and has been 100% contained on all Colorado Springs boundaries for several days now.  It feels like a good time to organize some ideas about the local television coverage of the most destructive fire in Colorado’s history.

Nothing here is advanced as definitive.  Instead, it’s a handful of my personal thoughts, ideas, observations, and opinions.  I feel it’s honest, constructive, and fair.

The 9 thoughts below Continue reading

Content Lobbying: Facebook’s Fresh Form of Content Marketing

 

In Our Nation’s Capitol 

I spent last week in Washington DC for the National Association of Realtors Midyear Legislative Meetings and Trade Expo, as BombBomb video email marketing software is a great fit for real estate associations, brokers, and agents.  Our nation’s capitol is a fitting place to have learned about a fresh form of content marketing – content lobbying!

 

US Capitol, capitol building, capital, Washington DC, Lego, Legoland

Not exactly a simulation of Facebook lobbying efforts at the United States Capitol.

 

Facebook and Content Lobbying

As a breakout on the Facebook IPO, the Wall Street Journal published a one-column story Continue reading

Facebook and Twitter Counts of the NBA, NFL, NHL, MLB, MLS

 

The start of the NBA season on Christmas day, as well as loads of new advertising campaigns, somehow spurred my curiosity about the Facebook fanbase and Twitter followers of the professional sports leagues.  So, I went and tracked down some counts.

To be clear on my philosophy, more is not inherently better – it’s just more.  100 passionate fans are far more desirable than 1,000 relatively indifferent ones.

 

Setting the Scene

While Major League Baseball (MLB) is still considered by some to be “America’s game,” the television ratings for the National Football League (NFL) make that notion seem quaint; the NFL is a juggernaut.

The National Basketball Association (NBA), just starting a strike-ish-shortened season and repairing its slightly tarnished rep, is about as strong as it’s been in the past several years and looks very good in these charts.

The National Hockey League (NHL) and Major League Soccer (MLS) are both quite niche in their followings, the former being far more historic, mainstream, and powerful than the latter.

 

A Note Off the Top

I don’t provide much analysis here.  Even the observations in this post are limited.  I’ve simply gathered this info, added some color, and shared it.  Please let me know your thoughts as a comment on this post, on Facebook (if we’re friends), or on Twitter (everyone’s welcome!).

 

Now to the Charts

To get started, an overview image of the information I collected:

NFL football, NBA basketball, NHL hockey, MLB baseball, MLS soccer

Facebook Likes and Twitter Followers/Following for Professional Sports Leagues (Dec 2011)

 

Next up, the same Facebook fans, Twitter followers, and Twitter following information in simple bar charts:

 

National Basketball Association, National Football League, National Hockey League, Major League Baseball, Major League Soccer, Facebook fans, Facebook likes, Facebook following

Total Facebook Likes for the NBA, NFL, NHL, MLB, and MLS (Dec 2011)

 

Though I ordered these alphabetically, the curve from NBA to MLS is obvious and steady.

The NBA has nearly triple the Facebook likes as the second-place NFL.  This is likely due to a younger, more global presence and following for the NBA.

 

Twitter followers, National Basketball Association, National Football League, National Hockey League, Major League Baseball, Major Leagues Soccer

Total Twitter Followers for the NBA, NFL, NHL, MLB, and MLS (Dec 2011)

 

Though the NBA still leads the way here, the NFL and MLB show up a bit better.

Again, I did not take a look at the quality, quantity, or nature of their Tweets – including such things as ratio of personal @mentions to marketing blast tweets – this is just the number of people who’ve clicked “Follow” without subsequently clicking to “Unfollow.”

 

Twitter, Following, Followings, People Followed, National Basketball Association, National Football League, National Hockey League, Major League Baseball, Major League Soccer

Total Twitter Followings by the NBA, NFL, NHL, MLB, and MLS (Dec 2011)

 

Here is where it starts to get interesting.  The NHL just jumps right off this chart (and the MLS pops up nicely).

I expect it’s because the NHL’s social media is (or was) being handled by Vaynermedia, which obviously subscribes to and lives out the giveback, thank you philosophy of Gary Vaynerchuk.  They’re obviously following back; I expect they’re also listening, responding, and engaging more than any other league on Twitter (again, MLS is probably with them on this).

Note: see a cool interview of Matt Sitomer of Vaynermedia by David Siteman Garland of The Rise to the Top about “How to Land Badass Clients Like the NHL and the New Jersey Nets” here.

Meanwhile, the NFL barely gets a stripe to represent the number of people they’re following on Twitter (just 150!).

 

Twitter Following, Followings, Twitter Followers, National Basketball Association, National Football League, National Hockey League, Major League Baseball, Major League Soccer

Ratio of Twitter Following to Twitter Followers for the NBA, NFL, NHL, MLB, and MLS (Dec 2011)

The previous chart sets up this one.  This is Twitter Following (number of people each league is following) divided by Twitter Followers.  Again, the NHL and MLS own this chart.

The MLS bar is largely a function of their relatively few Twitter followers.  The NHL is following more than 4x as many people as the MLS.  Still, both of these leagues – far smaller than the NBA, NFL, and MLB by most measures – are obviously employing a participatory strategy on Twitter.

As a function of their strong Twitter following and limited (or absent) follows back, the NFL does not even register.  The NBA and MLB are just slivers.  They’re broadcasters – just blasting out information.

 

Final Thoughts

It would obviously be interesting to go deeper in at least three ways:

  • putting this information into the context of revenue, attendance, and viewership of each league
  • evaluating the character, quality, quantity, and frequency of posts in the context of this information
  • looking at the social media approach of the individual franchises relative to those of the leagues

 

As a husband, father, full-time marketer, part-time MBA candidate, and very occasional blogger, I’ll leave that to you!  Let me know what you dig up and process.

 

In the meantime, let me know your thoughts about what I’ve gathered and shared here as a comment on this post, on Facebook, or on Twitter.

Thanks!

 

Links

National Basketball Association:  NBA.com  |  Facebook  |  Twitter

National Football League:  NFL.com  |  Facebook  |  Twitter

National Hockey League:  NHL.com  |  Facebook  |  Twitter

Major League Baseball:  MLB.com  |  Facebook  |  Twitter

Major League Soccer:  MLSSoccer.com  |  Facebook  |  Twitter

 

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