New Year’s Day versus New Year’s Eve. A/B testing. A great way to optimize your results.
The problem: This isn’t a test. And it’s a $7,300,000,000 investment.
ESPN and the College Football Playoff have a decade left to go with the new status quo, despite an awful, initial result.
The initial result: Television ratings for the College Football Playoff semifinals fell nearly 40% from last year’s inaugural games.
A key difference: The games were played on New Year’s Eve this year, rather than New Year’s Day.
Here’s a rundown on the situation.