A customer talking about your company to a friend.
A new hire announcing his or her new job with your company to family and friends on Facebook. And prior to that, he or she is a recruit considering your offer and discussing it with a spouse, mentor, family member, or friend.
A supplier justifying an extension of your company’s contract with his or her team members.
Members of a neighborhood association weighing in on your company’s planned expansion.
What are they saying? What story are they telling?
How do they describe your company? Above all, how do they feel about you?
If you don’t have confidence in your answers, read on.