Marketing | Environment | Culture
Authenticity. Engagement. Culture.
Marketing and management buzzwords? Yes. But they’re also table stakes. Cost of admission. Necessary but insufficient.
To recruit and retain the best people, your organization needs these things. But what do they look like in practice? How do you inventory your company’s situation and improve from there?
Recently, Gareth Jones and Rob Goffee tried to tackle this. Through their research 6 themes emerged to help define the best company to work for.
A customer talking about your company to a friend.
A new hire announcing his or her new job with your company to family and friends on Facebook. And prior to that, he or she is a recruit considering your offer and discussing it with a spouse, mentor, family member, or friend.
A supplier justifying an extension of your company’s contract with his or her team members.
Members of a neighborhood association weighing in on your company’s planned expansion.
What are they saying? What story are they telling?
How do they describe your company? Above all, how do they feel about you?
If you don’t have confidence in your answers, read on.
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