ethanbeute

Marketing | Environment | Culture

1-3-9-12: My Authority Rainmaker Conference Review

Bastardizing Dan Pink’s elegant 1-3-5 opening keynote structure at Authority Rainmaker 2015 … my 1-3-9-12 review of the online marketing conference.

Pink: 1 insight, 3 principles, 5 takeaways

Me: 1 recommendation, 3 reasons, 9 themes, 12 quotes
(yes, I’m willing to break the triad)

 

Subtitled “Integrated Content, Search, and Social Media Marketing (Plus Invaluable Networking),” Authority Rainmaker is Copyblogger‘s (now annual!?) online marketing conference.

I enjoyed the privilege of attending thanks to BombBomb | Relationships Through Video.

To organize my own thoughts (initially captured in 20+ pages of handwritten notes) and to provide a necessarily pale representation of a truly wonderful event (like trying to capture a spectacular sunrise on a spectacular landscape with a photo), my 1-3-9-12 review …

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Artfully Articulated: The Imbalance between People and Nature

One of my biggest wishes is that we could figure out a way to live with the natural world instead of on top of it.”
– Songwriter Isaac Brock in the audio commentary on the Modest Mouse song Coyotes from their album Strangers to Ourselves.

I share his wish to realign people and nature.

Here: a personal go at his artful articulation of the issue.

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What I Learned Making & Delivering an Ignite Talk

An Ignite talk … 1 topic in 20 slides in just 5 minutes. Every slide automatically advances every 15 seconds.

Unique format. Smart challenge. Great night!

I had the privilege of making and delivering an Ignite talk at UCCS with the El Pomar Institute for Innovation and Commercialization.

Fresh off the process and the night, I wanted to share a few things I learned along the way …

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Sustainability: 10 Great Books on People, Nature, & Business

“What does it mean that the earth is so beautiful? And what shall I do about it? What is the gift that I should bring to the world? What is the life that I should live?”

This line from poet Mary Oliver‘s Long Life was read by Krista Tippet on a recent episode of On Being.

I’ve not yet enjoyed a truly epiphanal moment with regard to beauty, gift, or purpose, but I’ve seen varied and fleeting glimpses in sustainability. At that intersection of people, nature, and business.

Ray Anderson, on the other hand, has.
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Craft Beer vs Macro Beer: On Budweiser’s Super Bowl Ad

“Proudly a macro beer.” Who would say such a thing? Why? And how?

For the answers, here’s a quick look at the 2015 Budweiser Super Bowl commercial.

Budweiser’s Super Bowl Ad

Here’s the entire message:
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3 Memorable Moments in Zillow Talk from Spencer Rascoff & Stan Humphries

Last week, I enjoyed the privilege of seeing Tom Ferry interview Spencer Rascoff on several topics, including Zillow Talk, a just-released book he co-wrote with Stan Humphries.

Ferry’s a foremost educator and coach serving the real estate industry. Rascoff is founder & CEO of Zillow, where Humphries serves as Chief Economist. Rascoff and Humphries connected while they were with Hotwire and Expedia, respectively, at the time the travel companies merged.

Zillow, Zillow Talk, Spencer Rascoff, Tom Ferry, interview

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Culture Wins: Godin Meets Drucker

“Culture eats strategy for breakfast.” – Peter Drucker

Easily captivated by pithy quotes, I keep a running list (despite questionable attribution). If in print, I’ll keep it as a clipping.

Just a day after picking up the Drucker quote above, I picked up The Icarus Deception by Seth Godin at my neighborhood library.

Here’s a little intersection.

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So You’re Thinking about Quitting Your Job …

I am going to change. I am going to leave everything behind. I’m going to burn my bridges. I’m going to follow my heart from now on, even if I have a price to pay. Of course, I was supported by my family and my wife. She said ‘yes, let’s do it, even if everybody tells us that nobody can make a living out of writing. But let’s take this risk, because otherwise, you can have everything, but you will be unhappy.'” – best-selling author Paulo Coelho to Krista Tippett, On Being

If you’ve ever thought about quitting your job, know that you’re not alone.

And if you’ve ever been serious about quitting your job but held on to it anyway, know that a career transition coach can help!

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Vote Yes for Parks in Colorado Springs

I strongly encourage you to vote yes on 1A. The video below helps explain why.

The Taxpayer Bill Of Rights, a 1992 amendment to Colorado’s Constitution, is an interesting monster.

One of its consequences is that “excess revenues” may either be returned to the taxpayers or directed toward a specific, voted-upon project.

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Marketing Outrage: One Story, Four Headlines

With many ways to sell a story, marketing outrage is a viable option. People seem to like getting emotionally engaged, charged up, fired up, even outraged. We can’t resist.

Here’s an example.

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