ethanbeute

Marketing | Environment | Culture

Craft Beer vs Macro Beer: On Budweiser’s Super Bowl Ad

“Proudly a macro beer.” Who would say such a thing? Why? And how?

For the answers, here’s a quick look at the 2015 Budweiser Super Bowl commercial.

Budweiser’s Super Bowl Ad

Here’s the entire message:
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3 Memorable Moments in Zillow Talk from Spencer Rascoff & Stan Humphries

Last week, I enjoyed the privilege of seeing Tom Ferry interview Spencer Rascoff on several topics, including Zillow Talk, a just-released book he co-wrote with Stan Humphries.

Ferry’s a foremost educator and coach serving the real estate industry. Rascoff is founder & CEO of Zillow, where Humphries serves as Chief Economist. Rascoff and Humphries connected while they were with Hotwire and Expedia, respectively, at the time the travel companies merged.

Zillow, Zillow Talk, Spencer Rascoff, Tom Ferry, interview

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Culture Wins: Godin Meets Drucker

“Culture eats strategy for breakfast.” – Peter Drucker

Easily captivated by pithy quotes, I keep a running list (despite questionable attribution). If in print, I’ll keep it as a clipping.

Just a day after picking up the Drucker quote above, I picked up The Icarus Deception by Seth Godin at my neighborhood library.

Here’s a little intersection.

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So You’re Thinking about Quitting Your Job …

I am going to change. I am going to leave everything behind. I’m going to burn my bridges. I’m going to follow my heart from now on, even if I have a price to pay. Of course, I was supported by my family and my wife. She said ‘yes, let’s do it, even if everybody tells us that nobody can make a living out of writing. But let’s take this risk, because otherwise, you can have everything, but you will be unhappy.'” – best-selling author Paulo Coelho to Krista Tippett, On Being

If you’ve ever thought about quitting your job, know that you’re not alone.

And if you’ve ever been serious about quitting your job but held on to it anyway, know that a career transition coach can help!

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Vote Yes for Parks in Colorado Springs

I strongly encourage you to vote yes on 1A. The video below helps explain why.

The Taxpayer Bill Of Rights, a 1992 amendment to Colorado’s Constitution, is an interesting monster.

One of its consequences is that “excess revenues” may either be returned to the taxpayers or directed toward a specific, voted-upon project.

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Marketing Outrage: One Story, Four Headlines

With many ways to sell a story, marketing outrage is a viable option. People seem to like getting emotionally engaged, charged up, fired up, even outraged. We can’t resist.

Here’s an example.

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Shinrin-yoku: Take a Forest Bath

I’m a huge fan of the Trust for Public Land. Back in the Fall/Winter 2013 edition of Land & People, I took in Katherine Ozment’s “Last Family in the Woods,” the title of which is a play on Richard Louv’s “Last Child in the Woods.”

In the piece, Ozment runs through “a growing body of evidence” that makes clear “exposure to nature is an essential component of human health and well-being” (p 34 here).

One of the concepts shared was that of shinrin-yoku, Japanese for “forest bath.” Continue reading

Facebook Ad Targeting by Hashtag: Context Matters

I expect you’ve seen ad targeting by hashtag. If you’ve not got your own example top of mind, you will if you start looking. Leave a comment below or tweet me up if you have.

My recent example started with a short afternoon walk outside my office. Yesterday, I saw an odd scene in a nearby park, so I shot and shared it.

sweatpants, tree, Colorado Springs, Instagram, ethanbeute

The image went up on Instagram with this description:

“#Sweatpants in a #tree. #Really.”

The intent of the image is to conjure either a comical or a sordid story for its viewers.

The image is generally unfavorable toward sweatpants; it doesn’t likely produce sweatpants-desiring thoughts or behaviors.

But … Continue reading

Start to Finish: A Colorado Landscape Painting by Tracy Felix

Four years ago, I discovered the work of Tracy Felix, a Colorado-based artist who’s lived in the San Luis Valley, Colorado Springs, and Manitou Springs and now resides in Denver.

Here’s the blog post about a Pikes Peak painting at the Colorado Springs Pioneers Museum: click here.

We connected directly when I reached out to share that blog post with him. Here’s a quick follow up: click here.

I also ran into his work at the Denver Art Museum: click here.

I was incredibly pleased to learn that one of my photos of The Three Apostles from this Huron Peak summit hike photo set inspired a painting of his.

The Three Apostles by Ethan Beute (photo) & Tracy Felix (painting)

Three Apostles, Huron Peak, Collegiate Peaks, Colorado, mountain, mountains, photo, painting, Ethan Beute, Tracy Felix
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Leadership Quotes from Legendary Basketball Coach John Wooden

Legendary basketball coach John Wooden worked with Steve Jamison on “Wooden on Leadership,” a well received book outlining his perspective and philosophy on life and leadership.

I enjoyed the book very much. I’ve included below several solid quotes from Wooden, his father, and men who coached or played basketball under his leadership. Not to be missed is the fact that these leadership quotes are also quotes about being a decent human being.

One of the best things about the book is explained in this video.
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