ethanbeute

Marketing | Environment | Culture

Considering Job Automation and Minimum Wage Hikes

A chorus of “I told you so” came down last week as headlines tied minimum wage hikes to job automation.

Fox News: “Minimum Wage Hike Backfiring? Wendy’s Increases Self-Service Kiosks”

Washington Times: “As minimum-wage hikes become mandatory, Wendy’s looks to expand self-service kiosks”

Investors.com: “Wendy’s Serves Up Big Kiosk Expansion As Wage Hikes Hit Fast Food”

The idea: raising minimum wage causes companies to eliminate jobs, bringing in job automation through self-service.

Keep in mind that Wendy’s itself only operates only 10% of stores, including zero in California (a minimum wage warfront), so they don’t fully bear these costs directly. Also, they cited competition to “access good labor” as a key driver of wage inflation. And especially as the fast foot market softens overall, price competition remains fierce and cost pressures remain high.

Notable in the Wendy’s announcement was that mobile ordering and mobile payments also coming.

And here’s where any confusion about correlation and causation breaks. And where a brief consideration of job automation begins.

There’s an inevitability to it all (maybe).
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Show Notes: TED Talk on Face to Face Communication

On being there in person, getting face to face, and falling back to simple video communication when time and distance keep us apart.

I enjoyed the privilege of producing and delivering a TED talk on these themes at the inaugural TEDxUCCS.

 

Right off the top: Thank you to EPIIC and UCCS for inviting me to participate.

Rather than provide a written version of the talk, I’m borrowing a concept from some of my favorite podcasts – the recording itself, plus “show notes.”

Included in these notes:

  • Links to ideas used to construct the presentation
  • Info and credits for the photos in the slide deck
  • Additional, related links
  • A few closing thanks

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Artfully Articulated: Myopic and Unsustainable Human Living

“If the whole human race lay in one grave, the epitaph on its headstone might well be: ‘It seemed like a good idea at the time.'” – British author, journalist, literary critic, and travel writer Dame Rebecca West

I’d been sitting on the significance of Lampshades on Fire by Modest Mouse for some time. Encountering West’s quote tipped this write up.

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24 Quotes on Brand Conservancy

 

“It’s rarely one brand that knocks off another. Usually, brands succumb to self-inflicted wounds.”

See what I did there? I opened up this post about quotes from You Can’t Ride Two Horses with One Ass by branding expert Kurt Bartolich with a quote from the book.

 

The essence of the opening quote and of the book is brand conservancy. Protection. Vigilance. Curation.

Many branding books have been written on how to build a brand. Now we’ve got a clear and concise guide to nurturing and protecting our most valuable asset from the lack of discipline and understanding that devalue, if not destroy, our brand.

 

The book title itself is a quote. “I immediately recognized how it embodies everything I believe about branding,” Kurt writes in the opening chapter about the expression he heard an account manager use with a client.

And with that … two dozen quotes about brand conservancy from You Can’t Ride Two Horses with One Ass.

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Two Tales: The Long Game and The Overnight Success

Two different podcasts. Two different authors. One common theme.

Just as this post concludes, it also began (albeit on a much smaller scale): with a compulsion to write.

I’d heard Paulo Coelho talk with Krista Tippett for On Being a couple months ago and the passage quoted below jumped out. But I didn’t know what I wanted to do with it.

Yesterday, I heard Salman Rushdie talk with Alison Beard for Harvard Business Review’s Ideacast. A minor echo in theme compelled me to write this up.

The myth of the overnight success is very well established. And while some successes work out that way, most are the result of consistency, hard work, and/or compulsion.

Two tales on the theme in the authors’ own words …

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The Story: Our HP Printer Stopped Printing Black Ink

First, the good news. Any day now, we should receive a free shipping label from HP to send our useless printer to one of their recycling centers.

That’s the full and complete extent of the good news.

This is the story of an otherwise functional HP PhotoSmart 6525 All-In-One Inkjet Printer that stopped printing black ink and, as a consequence, faces the fate of dismantling and (hopefully) reuse.

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6 Themes: The Best Company to Work For

Authenticity. Engagement. Culture.

Marketing and management buzzwords? Yes. But they’re also table stakes. Cost of admission. Necessary but insufficient.

To recruit and retain the best people, your organization need these things. But what do they look like in practice? How do you inventory your company’s situation and improve from there?

Recently, Gareth Jones and Rob Goffee tried to tackle this. Through their research 6 themes emerged to help define the best company to work for.

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Hubris? College Football Playoff as New Year’s Eve Tradition

New Year’s Day versus New Year’s Eve. A/B testing. A great way to optimize your results.

The problem: This isn’t a test. And it’s a $7,300,000,000 investment.

ESPN and the College Football Playoff have a decade left to go with the new status quo, despite an awful, initial result.

The initial result: Television ratings for the College Football Playoff semifinals fell nearly 40% from last year’s inaugural games.

A key difference: The games were played on New Year’s Eve this year, rather than New Year’s Day.

Here’s a rundown on the situation.
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A Reason Beyond Revenue: Considering Company Purpose

A customer talking about your company to a friend.

A new hire announcing his or her new job with your company to family and friends on Facebook. And prior to that, he or she is a recruit considering your offer and discussing it with a spouse, mentor, family member, or friend.

A supplier justifying an extension of your company’s contract with his or her team members.

Members of a neighborhood association weighing in on your company’s planned expansion.

 

What are they saying? What story are they telling?

How do they describe your company? Above all, how do they feel about you?

If you don’t have confidence in your answers, read on.

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Celebrating Constraint: “Creative within Our Fences”

“I always say we’re incredibly creative within our fences, because I don’t feel like we’re pushing boundaries. We’re very creative within our fences, and because we have the fences, they make for very creative moments.

“We come up with some stuff that I don’t think any of us would’ve come up with had we not had the fences. There’s a lot of other things that I wouldn’t have done visually had we not had the fences and I think they’re better sometimes.”

Shonda Rhimes, creator of Gray’s Anatomy and Scandal and executive producer of How To Get Away with Murder (together, the 3 shows are ABC’s Thursday prime time lineup), shared these words on Fresh Air with Terri Gross on NPR. Hear the interview here.

Asked about working on network television rather than on cable, which is far less restricted in content and language, Rhimes sees FCC broadcast rules as her “fences.” Through these words, constraint is not only embraced, it’s credited with forcing creative solutions.

 

Hearing this interview inspired me finally to sit down and organize my thoughts around this long felt and frequently experienced dynamic.

Twitter‘s 140 character limit. Instagram‘s square images. Ignite‘s 5 minutes, 20 slides, and 15 seconds.

Boundaries, rules, constraints. Operating with lines and limits seems like something many of us view with disdain. We want to be free!

 

But Rhimes’ fences change our approach. They change the puzzle. We approach, decide, edit, and solve differently.

Finding success in spite of limits has been fundamental to scientific, engineering, medical, and other breakthroughs that improve our quality of life and redefine what’s possible.

Now, a short celebration and warm embrace of creativity from constraint.

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