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Tag: book (Page 2 of 2)

Giving Them Away for Free

I produce a Flickr photo stream.  I periodically go through it to delete photos at which no one has looked.  Right now, there are about 2,200 photos up.  I set up a little widget here in the left column that randomly grabs and displays a photo from the stream.

Over the couple/few years I’ve been putting up photos, I’ve received eight or ten requests from proper publishers seeking permission to use one or more of these photos.  Several of them are web-based guides.  One was a publisher of lake, river and stream maps.  One was a publisher of books and videos about weird and interesting things across this great nation.

I’d forgotten about that last one … until yesterday.  I received a box in the mail; I could tell it contained a book by its size, dimensions and weight.  I figured it was a book about Google Analytics that I ordered a few days ago.  Instead, it was Weird Colorado!

Weird Colorado, Weird U.S., Weird US, Mark Sceurman, Mark Moran, Charmaine Ortega Getz

Weird Colorado

My brand new, hardcover copy is personally inscribed with thanks and appreciation from “my pals,” Mark Sceurman and Mark Moran.

The Weird U.S. series has been around for years.  In addition to national and state-focused books, they’ve produced videos that aired on the History Channel.

Weird Colorado is written by Charmaine Ortega Getz.  At some point, they scoured the web for photos for inclusion in the book.  They came across some of mine.

They emailed to request permission to use my photos from Picketwire Canyonlands and Florissant Fossil Beds National Monument.  These areas were included for ancient rock art, sub-oceanic history, dinosaur footprints and fossilized plants, animals and insects.  They ended up using two of each (pages 46, 47 and 59).

These four photos are not among my most “interesting” according to Flickr; I’m glad they were useful to someone.  Here’s one of them – detail of a fossilized tree trunk at Florrisant Fossil Beds NM:

Fossilized Wood at Florissant Fossil Beds National Monument

Fossilized Wood at Florissant Fossil Beds National Monument

Though every photo in my Flickr stream is copyrighted, they’re free for the taking from a technology standpoint.  All sizes of every photo are available, from thumbnail through original size (approx 3,500 x 2,600 pixels).

I suppose I could try to track people down and attempt to recoup my share of any commercial gains.  Instead, I’m giving them away for free.

I tag every photo extensively to help people find them.  It’s fascinating to watch analytics on photo views and traffic sources.

Here are a few reasons why:

  • It’s produced 100% from personal passion
  • It does me no good to hoard them, hide them or lock them down
  • For those who use them, I expect they’ll remember where they got them and perhaps link back or let me know
  • Legit publishers will request permission and provide appropriate photo credit, acknowledgment and linking (and sometimes even the finished product!)

Related hopes include:

  • I hope people will enjoy some of the images as much as I do
  • I hope people will connect through imagery with the beautiful and interesting things in the world around them
  • I hope people will be inspired to go outside and maybe shoot some photos

My photo stream is generally outdoors-oriented.  Photos go up in specific groups or sets based on a trip, an outing or a shoot.  They’re always dated and tagged.  They’re up in reverse chronological order.  (Related music note: I strongly favor albums over singles).

I’d love for you to use an image as a desktop background or any other application you see fit.  Please share with me if and how you use an image.

Here are some of my most viewed and most commented photos: 

http://www.flickriver.com/photos/ethanbeute/popular-interesting/

Here is Weird U.S. at Wikipedia:

http://en.wikipedia.org/wiki/Weird_U.S.

Experience is Not Expertise

I came across Albert Maruggi‘s “Marketing Edge” podcast a couple years back in the iTunes store.  Albert’s a smart and likable guy.  He used to be in television and now does social media and public relations consulting with Provident Partners in Minneapolis.

I probably would not be on Twitter if not for his advocacy.  Admittedly, I don’t use it to its full potential.  Regardless, I’ve learned a lot from his insights, observations and guests … which brings me to the topic.

Albert Maruggi of Provident Partners and the Marketing Edge

Last May, I listened to his interview with Dr Paul Schempp, a professor at the University of Georgia and president of Performance Matters.  The focus of Schempp’s life and work is understanding what it takes to be an expert performer.  Consistent with this theme, he consults many world-class athletes on expert performance routines.

Dr Paul Schempp of Performance Matters - Author, Scholar, Speaker, Coach

Schempp’s ideas have been condensed and clarified into 5 Steps to Expert, his fourth book.  Though I’ve not yet read the book (I’ve got so much reading to do), I’ve listened to Albert Maruggi’s interview with Schempp a few times.  I heard it again last night.

A stand-out takeaway: experience is not expertise.  This point is raised in Part 1 (link below) and illustrated by an example involving a student teacher who became teacher of the year in California a few years later.  It seems obvious, but the distinction seems lost on many people.  In my view, the concepts are related, but not in a causal way.

Just because someone’s been doing something a long time does not mean that he or she is getting any better at it.  Many people achieve level of competence that feels sufficient … they settle … they stagnate.  They’re competent performers, but they’re not on the road to expert status.

A smaller takeaway: the gentlemen briefly discussed point guard Terrell Brandon, a two-time NBA All-Star.  I don’t know why, exactly, but I really liked that guy.


Give the podcast a listen.  It’s a good conversation on a powerful topic.

Here’s Part 1 of the Paul Schempp interview on the Marketing Edge

Here’s Part 2 of the Paul Schempp interview on the Marketing Edge

Here are reader reviews of 5 Steps to Expert at Amazon.com

5 Steps to Expert by Dr Paul Schempp


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