ethanbeute

Marketing | Environment | Culture

Tag: BombBomb

Where I’ve Been (Since I’ve Not Been Blogging)

This blog has been woefully neglected over the past couple months.  It’s not for a lack of ideas or opinions; I’ve got plenty.  Instead, it’s more an issue of habit and focus.  The former’s insufficiently formed as it relates to punching out short pieces here.  The latter’s been divided over other projects.

So: a quick rundown of things I’ve been doing instead of blogging and in addition to working full time (in a plenty demanding position) and being a very highly rated husband and father (really, just ask ’em).

EthanBeute, San Diego, ocean, photography, West Coast, waves, surf, water, beach

La Jolla, California: One of the places I've been instead of sitting down and blogging.

  • A family vacation to San Diego that inspired 11 photo sets, including visits to the Pacific Ocean (several), Joshua Tree National Park, Cabrillo National Monument, Torrey Pines State Park, Legoland, Los Angeles and more.  The photo above comes compliments of and merits compliments to my wonderful wife.
  • Landing an MBA scholarship from the Graduate School of Business Administration at the University of Colorado at Colorado Springs, an award for which I was pleased, excited, honored and appreciative.  Sure, it just involved completing their scholarship application, tightening up ye olde resume and constructing a couple short essays, but it still required dedicating an entire Saturday morning to the effort.  It all adds up.
  • Theme-building, copy writing and copy editing for Seeds Children’s Home.  For a decade, they’ve been providing food, clothing, shelter, education, medical care and discipleship to orphans and other children in need from the Kipsongo slum in Kitale, Kenya.  They’re launching an emergency fundraising campaign to get an orphanage built after the home they were renting was sold, displacing the orphans and their full time care providers.  This one’s just getting started; there’s plenty of work to be done.  I was invited into the project by a friend whose sales and marketing consultancy website I reworked earlier this year.
  • Messaging strategy and copy editing for Roundhouse Support, which specializes in technically supporting apps and app developers.  Little of my work is yet live, but the site’s getting a nice upgrade from Infront, a leading web design, development and SEO company here in Colorado Springs.
  • Learning about myself with the Culture Index, an assessment tool recommended highly by an esteemed colleague who specializes in true, internal branding.  I completed the online portion and await my initial and foll0w-up meetings to interpret the results and to turn them into practical action.
  • Ongoing miscellany with BombBomb, a video email marketing startup here in Colorado Springs.  Great idea (seriously, try it free!).  Great team.  Great fun.

Meanwhile, summer’s here!  Though I’ve enjoyed some quality outdoor time, I’ve only made it to one summit so far this season.

I do love this blog.  I also love helping people, learning things and going outside.  Everything in moderation, I guess!

Who Trumps How Many: This Week in Startups with Jason Calacanis

Earlier, in my brief examination of social whoring, I included a mention of “who” being more important than “how many.”  The basic idea: 10 Twitter followers truly locked in to you – your persona, your concept, your product, your service or your brand – are more valuable than 1,000 followers who are just hanging on for the follow-back.  Not genius, but fundamental and oft overlooked.

For several  months, I’ve been watching This Week In Startups with Jason Calacanis.  This morning, I realized that a) I should bring this excellent, entertaining production to your attention and b) it perfectly illustrates the idea.

Regarding TWiST itself: It’s a YouTube channel under the This Week In web TV network.  It’s a round table format about – obviously – startup companies, entrepreneurship, venture capital, angel investing, founders, CEOs, etc.

Guests have included Gary Vaynerchuk, Groupon founder Andrew Mason, David Heinemeier Hansson of 37signals, the founding developer of WordPress, the director of search at Bing, the founder and CEO of Gowalla, the founder and CEO of EventBrite and more than a hundred others.  Themed segments and episodes include Shark Tank (very frequent, idea pitch and judgment), Founders Roundtable, Global Meetups and more.

Regarding who versus how many: Dozens of the episodes (of which there are 120 or so) have fewer than 100 views.  Most have views in the 100-1,000 range.  A handful of views are in the 2,000+ range.  Total subscribers … 402.  Note: this does NOT take into account the live audience of each show.

A traditional take on these kinds of numbers – unimpressive.  A local television station provides 2,000 simultaneous views for even poorly-watched programs.  Though insanely inane, other YouTube channels have far greater reach – like ShaneDawsonTV2 with 250,000,000+ video views and 1,600,000+ subscribers.

So how do Calacanis and company land sponsorship from leading software companies like email service provider Mail Chimp?  (Note: my ESP of choice is BombBomb, who’s putting video inside the inbox).  Those few hundred subscribers and few thousand viewers represent a tight, high quality community of entrepreneurs, tech/web people, investors and financiers.  It’s probably as dense a concentration of these types as you can reach.

I guarantee that buy isn’t on an old school cost per thousand basis.  I’d also bet that if you looked at the sponsorship (however it’s structured) on a CPM basis, the CPM would be astronomical compared to most online buys.  There’s a premium on concentrations of smart, shrewd, softwarey people.  Yes, I made that last adjective up.

The point?  Sure, more viewers and subscribers would be good for TWiST, but who makes up that audience is far more important than how many there are.

Here’s an embed of a recent episode with Tony Conrad, co-founder of About.Me (sold to AOL for $800M four days after launch) among many other projects and successes.  If for no other reason, you should watch this to learn how the About.Me team lined up that killer url – obviously a fundamental piece of their overall strategy.

More on Jason Calacanis on Wikipedia.
Follow Jason Calacanis on Twitter.
Check out my About.Me page.

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