If you read magazines like Wired or Inc. (yes, both still appear in print on actual paper), you may have noticed offers from Google and Facebook on those little pull-out/fall-out cards that are annoyingly tucked, glued or stapled into just about every magazine. The offers are basically identical and provide a unique code to cash [...]
Categories: Marketing and Branding, Media
Tags: $50, ad campaign, advertising, branding, campaign results, click through, clicks, Colorado, Colorado Springs, Community Page, coupon, CPC, CPM, CTR, Facebook, Facebook Ads, Free, free trial, Google Adwords, Inc, Inc. Magazine, Ivywild, Ivywild neighborhood, Jason Fried, like, Marketing, metrics, neighborhood, social, social clicks, social impressions, social metrics, Wired
The distance created by my multi-year tardiness in reading Kevin Kelly’s 2004 essay “We Are The Web” gave me enhanced appreciation of it. Here: my advocacy for your reading it … and a video in case you’re insufficiently motivated to do so.
Categories: Culture, Media
Tags: 2004, 2005, AI, artificial intelligence, consciousness, convergence, divergence, essay, future, futurist, internet, Kevin Kelley, Kevin Kelly, TED, We Are The Web, web, Wired, Wired magazine, writing
What you want, when you want it, as often as you want it – without cable or satellite … it’s easier than ever. Just don’t tell me it’s about saving money.
Categories: Culture, Media
Tags: ABC, Apple, AppleTV, Beute, broadcast, broadcast signal, broadcasting, cable, cable bill, CBS, Community, cut the cord, cutting the cord, digital, digital broadcasting, digital signal, DTV, Ethan, Ethan Beute, ethanbeute, ethanbeute.com, FOX, Hd, HDTV, Hulu, Joel McHale, NBC, Netflix, network television, PBS, satellite, satellite bill, streaming, subscription, Telemundo, Television, The Soup, TV, Univision, video, Wired, YouTube
A few weeks ago, I had the opportunity to see Chris Anderson, editor in chief of Wired magazine and author of “The Long Tail” and “Free,” present an idea he’s been selling around: the tablet computer can save magazine publishing.
Categories: Marketing and Branding, Media
Tags: 2010, Ad Tech, Ad:Tech, Adobe, Apple, Beute, chr1sa, Chris Anderson, Conde Nast, Ethan, Ethan Beute, ethanbeute, Free, future, iPad, magazine, mobile, PC, phone, publishing, San Francisco, tablet, The Long Tail, Twitter, Wired, Wired magazine