ethanbeute

Note off the top: this post is one of only two that ties together the themes of this blog – marketing, environment, and culture (only other one was about Lisa Gansky’s The Mesh).  Now, on to the post … Dow Chemical Company.  Do you associate the name with nature, harmony, connectedness, or humanity? No?  Then [...]

When the Colorado Springs Convention and Visitors Bureau removed the new logos and video from VisitCOS.com and disabled public viewing on YouTube, it broke (slightly) my previous post about the Live It Up campaign. Wishing I’d used KeepVid a week ago, I searched for it elsewhere online. I didn’t find the Live It Up video, [...]

  In Colorado Springs, a place I’ve called home for more than 5 years now, community leaders recently gathered and consultants were hired to create a branding campaign for the city.  The targets: “residents, tourists, and the business community.”   I love a good internal branding effort – one that gathers stakeholders, is facilitated by [...]

This blog has been woefully neglected over the past couple months.  It’s not for a lack of ideas or opinions; I’ve got plenty.  Instead, it’s more an issue of habit and focus.  The former’s insufficiently formed as it relates to punching out short pieces here.  The latter’s been divided over other projects. So: a quick [...]

Earlier, in my brief examination of social whoring, I included a mention of “who” being more important than “how many.”  The basic idea: 10 Twitter followers truly locked in to you – your persona, your concept, your product, your service or your brand – are more valuable than 1,000 followers who are just hanging on [...]

Your business would likely benefit from a content marketing strategy that generates inbound leads to be converted into customers. An unemployed journalist may be able to help write, produce, shoot and edit the words, photos, audio and video you’ll need.

What you want, when you want it, as often as you want it – without cable or satellite … it’s easier than ever. Just don’t tell me it’s about saving money.

Toyota must have research that suggests their problems with perceived safety and reliability are over – or that they were never too deep. If not, I’m considering them lost in the wilderness.

Over the few years I’ve been building my Flickr photo stream, I’ve received eight or ten requests from proper publishers seeking permission to use one or more of these photos. Several of them are web-based guides. One was a publisher of lake, river and stream maps. One was a publisher of books and videos about weird and interesting things across this great nation.

I’d forgotten about that last one … until yesterday.

Video mashup: Buster Keaton stunts edited to Spoon’s “Rhythm And Soul.”