ethanbeute

I just ended a 14 year run in local television marketing and promotion that took me from Grand Rapids to Chicago back to Grand Rapids to Colorado Springs.  My short description of the work: running an in-house agency to build brands, drive viewership, and increase our overall standing with all stakeholders.  So, my side was the business-to-consumer marketing that results in [...]

Earlier, in my brief examination of social whoring, I included a mention of “who” being more important than “how many.”  The basic idea: 10 Twitter followers truly locked in to you – your persona, your concept, your product, your service or your brand – are more valuable than 1,000 followers who are just hanging on [...]

Former Harvard Business School innovation scholar Clark Gilbert became president and CEO of Deseret News and Deseret Digital Media, putting into practice that which he learned about disruptive innovation.

Though it’s great for ESPN and pretty good for the BCS, the $500M contract that pairs college football’s biggest games with the best brand in sports is another blow to broadcast TV.

What you want, when you want it, as often as you want it – without cable or satellite … it’s easier than ever. Just don’t tell me it’s about saving money.

Amazon hit up Ithyle for these fun and insanely stylish ads for their Kindle reader. Too bad they didn’t do it a year or two back. Is it too little, too late?

Nike needs to turn back on as soon as possible the Tiger Woods cash machine they’ve built over the past decade or so. The challenge: where and how does the reconstruction of the TW personal and brand images begin!?