When the Colorado Springs Convention and Visitors Bureau removed the new logos and video from VisitCOS.com and disabled public viewing on YouTube, it broke (slightly) my previous post about the Live It Up campaign. Wishing I’d used KeepVid a week ago, I searched for it elsewhere online. I didn’t find the Live It Up video, [...]
Categories: Culture, Environment, Marketing and Branding, Media
branding, business, Colorado, Colorado Springs, conference, convention, Convention and Visitors Bureau, CVB, family vacation, Garden of the Gods, Live It Up, marketing video, Olympics, OTC, Pikes Peak, sporting event, sports, sports marketing, The Natural Fit, USOC, video
Though it’s great for ESPN and pretty good for the BCS, the $500M contract that pairs college football’s biggest games with the best brand in sports is another blow to broadcast TV.
Categories: Culture, Media
BCS, Bowl Championship Series, bowl games, brand, branding, broadcast, broadcast television, cable, CBS, college, college football, college sports, content, ESPN, ESPN2, Final Four, March Madness, Marketing, Monday Night Football, NCAA, network, NFL, niche, pay wall, paywall, Rose Bowl, satellite, sports, sports brand, subscription, Sunday Night Football, TV, TV ratings, viewers