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Posts Tagged ‘Rothlisburger’
January 24th, 2011
2 comments
Pittsburgh Steelers quarterback “Big Ben” Rothlisberger had a solid, winning “bad boy” personal brand in development. Ill behavior resulting in multiple rape allegations sends it careening into “dirt bag.” An argument, some comparisons and some questions for your consideration.
Categories: Marketing and Branding
alleged rape, bad boy, bar, behavior, Ben Roethlisberger, Ben Rothlisberger, Big Ben, bodyguards, brand, branding, cover story, drinking, drinks, drunk, football, Georgia, Hynes Ward, incident, Jack McCallum, James Harrison, John Elway, loser, Marketing, Milledgeville, motorcycles, NFL, personal, Personal Brand, personal branding, personal responsibility, Peyton Manning, Pittsburgh Steeler, Pro Bowl, QB, quarterback, rape, rape allegations, rapist, Roethlisberger, Rothlisburger, Santonio Holmes, SI, Sports Illustrated, Steelers, Super Bowl, Super Bowl MVP, Tom Brady, Troy Polamalu, winner
