Archive
Posts Tagged ‘OTC’
November 24th, 2011
2 comments
When the Colorado Springs Convention and Visitors Bureau removed the new logos and video from VisitCOS.com and disabled public viewing on YouTube, it broke (slightly) my previous post about the Live It Up campaign. Wishing I’d used KeepVid a week ago, I searched for it elsewhere online. I didn’t find the Live It Up video, [...]
Categories: Culture, Environment, Marketing and Branding, Media
branding, business, Colorado, Colorado Springs, conference, convention, Convention and Visitors Bureau, CVB, family vacation, Garden of the Gods, Live It Up, marketing video, Olympics, OTC, Pikes Peak, sporting event, sports, sports marketing, The Natural Fit, USOC, video
November 17th, 2011
5 comments
In Colorado Springs, a place I’ve called home for more than 5 years now, community leaders recently gathered and consultants were hired to create a branding campaign for the city. The targets: “residents, tourists, and the business community.” I love a good internal branding effort – one that gathers stakeholders, is facilitated by [...]
Categories: Culture, Marketing and Branding
Air Force Academy, brand, branding, Broadmoor, character, Colorado, Colorado Springs, essence, Live It Up, logo, Marketing, Olympic, OTC, Pikes Peak, slogan, tagline, tourism, USOC, video
