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Upside Down: Traditional Advertising Relationships

January 6th, 2011 Ethan Beute 3 comments

“The people formerly known as the advertisers” are turning traditional advertising relationships on their heads. That’s not good for publishers and broadcasters.

Categories: Marketing and Branding, Media Tags: ad agencies, ads, advertiser, advertising, agencies, BabyCenter, Best Buy, book, brand, branding, content, editorial, Idea Writers, Johnson & Johnson, Marketing, On-Demand Brand, Rick Mathieson, Teressa Iezzi, Terry Heaton

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Upside Down: Traditional Advertising Relationships

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