Archive
Posts Tagged ‘newspaper’
February 17th, 2011
1 comment
Former Harvard Business School innovation scholar Clark Gilbert became president and CEO of Deseret News and Deseret Digital Media, putting into practice that which he learned about disruptive innovation.
Categories: Marketing and Branding, Media
advertising, Borrell, broadcasters, broadcasting, Business Model, church, Clark Gilbert, cost structure, deals, Deseret, Deseret Digital Media, Deseret Media, Deseret News, disruption, disruptive innovation, Gordon Borrell, Harvard Business School, HBS, industry, innovation, LDS, Marketing, mobile marketing, Mormon, newspaper, Newspaper Next, publishers, publishing, radio, Television, TV, TV business
January 12th, 2011
2 comments
Last summer, Forbes called them “the fastest growing company ever.” This week, Ad Age announced they were sponsoring the Super Bowl pre-game show. What do you make of everyone’s darling, Groupon, investing in traditional media?
Categories: Marketing and Branding, Media
Ad Age, advertising, brand, branding, Facebook, Forbes, Google, Groupon, Living Social, LivingSocial, magazine, Marketing, newspaper, online, Pandora, pre-game, radio, social, sponsor, sponsorship, Super Bowl, Television, WOM, Word Of Mouth
