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Posts Tagged ‘Marketing’

Super Bowl Blackout Ad By Oreo: Why It’s (Not) New

February 24th, 2013 No comments

  Oreo Ingredients: SUGAR, ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE {VITAMIN B1}, RIBOFLAVIN {VITAMIN B2}, FOLIC ACID), HIGH OLEIC CANOLA OIL AND/OR PALM OIL AND/OR CANOLA OIL, AND/OR SOYBEAN OIL, COCOA (PROCESSED WITH ALKALI), HIGH FRUCTOSE CORN SYRUP, CORNSTARCH, LEAVENING (BAKING SODA AND/OR CALCIUM PHOSPHATE), SALT, SOY LECITHIN (EMULSIFIER), VANILLIN – AN ARTIFICIAL [...]

7 Marketing Tips from Ramsay’s Kitchen Nightmares

February 23rd, 2013 No comments

  By way of Netflix streaming, we just completed Season 1 (2007) of the original Ramsay’s Kitchen Nightmares from Channel 4. Throughout, the chef traveled to restaurants throughout the UK that were failing for various reasons, attempted to identify and correct the failures in one week, then returned a month later to see how the [...]

Email Marketing Based on Personal Data: Bringing Us Back To Netflix

January 4th, 2013 No comments

  We subscribe to the Netflix streaming service. We use the Wii console to access an interface to stream movies and television shows.   But … we’ve not watched anything on Netflix in a while. We’ve been watching less television generally and less Netflix specifically. The holidays. Library books. A return to our box set [...]

Decision Making: Don’t Settle for False Choices

August 19th, 2012 No comments

  I greatly appreciate the work of Mitch Joel of Twist Image, a social media and marketing agency in Montreal, Quebec.  The Six Pixels of Separation book, blog, and podcast provide a steady stream of smart, interesting, and useful ideas. Below is a simple graphic I made to demonstrate one of his best go-to lines; [...]

Content Lobbying: Facebook’s Fresh Form of Content Marketing

May 25th, 2012 No comments

  In Our Nation’s Capitol  I spent last week in Washington DC for the National Association of Realtors Midyear Legislative Meetings and Trade Expo, as BombBomb video email marketing software is a great fit for real estate associations, brokers, and agents.  Our nation’s capitol is a fitting place to have learned about a fresh form [...]

Breaking Down “Live It Up” – Colorado Springs New Branding Campaign

November 17th, 2011 5 comments

  In Colorado Springs, a place I’ve called home for more than 5 years now, community leaders recently gathered and consultants were hired to create a branding campaign for the city.  The targets: “residents, tourists, and the business community.”   I love a good internal branding effort – one that gathers stakeholders, is facilitated by [...]

If You Can’t Keep People in the Seats, What Good Is The Game?

September 3rd, 2011 No comments

You can build the stadium, field a team, schedule the game, arrange concessions, and sell corporate sponsorships, but if you can’t keep fans in the seats all season, season after season, what good is the game? Answer: if it doesn’t work for the audience, it doesn’t work for anyone. I received an email from a [...]

How Bad Positioning Can Obscure Good Data

July 10th, 2011 No comments

It worked.  Link bait positioning drew me in to a series of posts from Dan Zarrella, “The Social Media Scientist,” who uses data to punch holes in “unicorns and rainbows” myths about social media. A trio of posts (two relatively new, another a few months old) all attempt to shoot down the idea that marketers [...]

Where I’ve Been (Since I’ve Not Been Blogging)

June 26th, 2011 No comments

This blog has been woefully neglected over the past couple months.  It’s not for a lack of ideas or opinions; I’ve got plenty.  Instead, it’s more an issue of habit and focus.  The former’s insufficiently formed as it relates to punching out short pieces here.  The latter’s been divided over other projects. So: a quick [...]

Naming Your Business: Mix and Match for a Perfectly Generic Name

May 26th, 2011 No comments

You’re welcome in advance for this one. Naming your business can be challenging.  Do you use your name?  Do you include explicitly the kind of business it is?  Is it more abstract and evocative? For your next cemetery, golf course, apartment complex, condo development, housing subdivision, retirement home (err … senior living center) or any [...]