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Posts Tagged ‘Lin Television’

Thoughts on Marketing from Inside Local Television Stations

September 23rd, 2011 4 comments

I just ended a 14 year run in local television marketing and promotion that took me from Grand Rapids to Chicago back to Grand Rapids to Colorado Springs.  My short description of the work: running an in-house agency to build brands, drive viewership, and increase our overall standing with all stakeholders.  So, my side was the business-to-consumer marketing that results in [...]