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Posts Tagged ‘ethanbeute’

Thoughts on Marketing from Inside Local Television Stations

September 23rd, 2011 4 comments

I just ended a 14 year run in local television marketing and promotion that took me from Grand Rapids to Chicago back to Grand Rapids to Colorado Springs.  My short description of the work: running an in-house agency to build brands, drive viewership, and increase our overall standing with all stakeholders.  So, my side was the business-to-consumer marketing that results in [...]

Where I’ve Been (Since I’ve Not Been Blogging)

June 26th, 2011 No comments

This blog has been woefully neglected over the past couple months.  It’s not for a lack of ideas or opinions; I’ve got plenty.  Instead, it’s more an issue of habit and focus.  The former’s insufficiently formed as it relates to punching out short pieces here.  The latter’s been divided over other projects. So: a quick [...]

Broadcast Television: In Praise of a Relic

September 3rd, 2010 2 comments

What you want, when you want it, as often as you want it – without cable or satellite … it’s easier than ever. Just don’t tell me it’s about saving money.

Toyota: Lost in the Wilderness?

July 9th, 2010 No comments

Toyota must have research that suggests their problems with perceived safety and reliability are over – or that they were never too deep. If not, I’m considering them lost in the wilderness.

Pikes Peak: Gleeful Ignorance vs Mental Challenge

June 19th, 2010 No comments

Tomorrow, I’ll day-hike Barr Trail to the summit of Pikes Peak for the second time. This hike, however, already feels different.

From Anonymous Appreciation to Personal Invitation

June 14th, 2010 No comments

Take my appreciation for a painting by a local artist at a wonderful museum. Add a little initiative. Enjoy the results.

Local History, Local Artist and Landscape Art

May 28th, 2010 No comments

Three things I truly enjoy intersect just 2 miles from our home: local history, a local artist and landscape art.

People Don’t Buy What You Do, They Buy Why You Do It

May 28th, 2010 No comments

Sinek’s “Start With Why” philosophy, of course packaged and sold as a book, isn’t revolutionary. But it’s always timely and he gives it a fresh spin.

Shallow Analysis: PETA’s Circus Protest

May 27th, 2010 No comments

We experienced today in Colorado Springs the same thing many have experienced in cities across the country – a protest of the cruel “entertainment” that is Ringling Brothers and Barnum & Bailey Circus, which happens to be coming to town. Here’s a shallow analysis.

Positive Outcome from Dubious Marketing Ploy

May 18th, 2010 No comments

In hindsight, I’m glad my Facebook news feed was “hijacked” by a fallacious video tag. We owe it to ourselves to consider every now and again how our fellow human beings are thinking and dreaming differently.