I just ended a 14 year run in local television marketing and promotion that took me from Grand Rapids to Chicago back to Grand Rapids to Colorado Springs. My short description of the work: running an in-house agency to build brands, drive viewership, and increase our overall standing with all stakeholders. So, my side was the business-to-consumer marketing that results in [...]
Categories: Marketing and Branding, Media
Tags: Beute, broadcast television, broadcasting, Career, Chicago, Colorado Springs, Ethan, Ethan Beute, ethanbeute, FOX, Grand Rapids, Job, Jobs, KOAA, Lin Media, Lin Television, local news, Media, network, news, T.V., Television, Tribune, TV, TV broadcasting, TV news, WCIU, weather, Weigel, WOOD, WXMI
This blog has been woefully neglected over the past couple months. It’s not for a lack of ideas or opinions; I’ve got plenty. Instead, it’s more an issue of habit and focus. The former’s insufficiently formed as it relates to punching out short pieces here. The latter’s been divided over other projects. So: a quick [...]
Categories: Marketing and Branding
Tags: blogging, blogging habit, BombBomb, Colorado Springs, copy editing, copy writing, Culture Index, effort, email marketing, Ethan Beute, ethanbeute, family vacation, focus, Graduate College of Business Administration, HubSpot, Infront, Infront Webworks, Marketing, MBA, Powell Custom Homes, Powell Renovations, projects, Roundhouse Support, San Diego, scholarship, Seeds Children's Home, side project, TMR Direct, UCCS, video, video editing, video email, website copy, writing
What you want, when you want it, as often as you want it – without cable or satellite … it’s easier than ever. Just don’t tell me it’s about saving money.
Categories: Culture, Media
Tags: ABC, Apple, AppleTV, Beute, broadcast, broadcast signal, broadcasting, cable, cable bill, CBS, Community, cut the cord, cutting the cord, digital, digital broadcasting, digital signal, DTV, Ethan, Ethan Beute, ethanbeute, ethanbeute.com, FOX, Hd, HDTV, Hulu, Joel McHale, NBC, Netflix, network television, PBS, satellite, satellite bill, streaming, subscription, Telemundo, Television, The Soup, TV, Univision, video, Wired, YouTube
Toyota must have research that suggests their problems with perceived safety and reliability are over – or that they were never too deep. If not, I’m considering them lost in the wilderness.
Categories: Marketing and Branding, Media
Tags: Beute, brand, branding, commercial, Ethan, Ethan Beute, ethanbeute, ethanbeute.com, Marketing, perceived, perception, positioning, reliability, reliable, safe, safety, Toyota, TV commercial, video, Volvo
Tomorrow, I’ll day-hike Barr Trail to the summit of Pikes Peak for the second time. This hike, however, already feels different.
Categories: Culture, Environment
Tags: 14er, America's Mountain, Barr Camp, Barr Trail, Beute, challenge, climb, CMC, Cog Railway, Colorado, Colorado Mountain Club, Colorado Springs, endurance, Ethan, Ethan Beute, ethanbeute, ethanbeute.com, hike, Manitou Springs, marathon, mental, Pikes Peak, Pikes Peak Highway, summit, summit house
Take my appreciation for a painting by a local artist at a wonderful museum. Add a little initiative. Enjoy the results.
Categories: Culture, Environment
Tags: art, artist, Beute, Colorado, Denver, Durango, Ethan, Ethan Beute, ethanbeute, fine art, Grenadier, Grenadiers, La Plata mountains, local artist, Molas Lake, mountain range, Mountains, nature, New Mexico, painting, peak, peaks, Rio Grande, snow, Sushe Felix, Tracy Felix
Three things I truly enjoy intersect just 2 miles from our home: local history, a local artist and landscape art.
Categories: Culture, Environment
Tags: artist, Beute, Colorado, Colorado Springs, downtown, Ethan, Ethan Beute, ethanbeute, Felix, fine art, landscape, landscape painting, landscape photography, landscapes, local artist, local history, Longs Peak, Mountains, oil painting, painter, painting, peaks, Pikes Peak, Pioneers Museum, Sangres, Tejon, Tracy, Tracy Felix, Vermijo
Sinek’s “Start With Why” philosophy, of course packaged and sold as a book, isn’t revolutionary. But it’s always timely and he gives it a fresh spin.
Categories: Marketing and Branding
Tags: Beute, Ethan, Ethan Beute, ethanbeute, Forbes, Forbes.com, purpose, Rich Karlgaard, Simon Sinek, Start With Why, what you do, why you do it
We experienced today in Colorado Springs the same thing many have experienced in cities across the country – a protest of the cruel “entertainment” that is Ringling Brothers and Barnum & Bailey Circus, which happens to be coming to town. Here’s a shallow analysis.
Categories: Culture, Marketing and Branding
Tags: analysis, animal, animal rights, Barnum & Bailey, Beute, circus, communication, costume, cruel, cruelty, elementary school, elephant, Ethan, Ethan Beute, ethanbeute, kids, Marketing, message, People for the Ethical Treatment of Animals, PETA, protest, Ringling Brothers, school, zealot, zealotry
In hindsight, I’m glad my Facebook news feed was “hijacked” by a fallacious video tag. We owe it to ourselves to consider every now and again how our fellow human beings are thinking and dreaming differently.
Categories: Culture, Environment, Marketing and Branding, Media
Tags: Beute, Bill Nye the Science Guy, Bill Ritter, Colorado, dubious, economic, Ethan, Ethan Beute, ethanbeute, ethanbeute.com, Facebook, fallacious, global, Governor, hijack, marketing tactic, Neil deGrasse Tyson, News Feed, resource-based economy, science, scientists, social, spray and pray, structure, sustainable social design, tagging, video tag, We are all connected, world, Zeitgeist, Zeitgeist Movement, Zeitgeist Movement Colorado