Archive
Posts Tagged ‘drinks’
January 24th, 2011
2 comments
Pittsburgh Steelers quarterback “Big Ben” Rothlisberger had a solid, winning “bad boy” personal brand in development. Ill behavior resulting in multiple rape allegations sends it careening into “dirt bag.” An argument, some comparisons and some questions for your consideration.
Categories: Marketing and Branding
alleged rape, bad boy, bar, behavior, Ben Roethlisberger, Ben Rothlisberger, Big Ben, bodyguards, brand, branding, cover story, drinking, drinks, drunk, football, Georgia, Hynes Ward, incident, Jack McCallum, James Harrison, John Elway, loser, Marketing, Milledgeville, motorcycles, NFL, personal, Personal Brand, personal branding, personal responsibility, Peyton Manning, Pittsburgh Steeler, Pro Bowl, QB, quarterback, rape, rape allegations, rapist, Roethlisberger, Rothlisburger, Santonio Holmes, SI, Sports Illustrated, Steelers, Super Bowl, Super Bowl MVP, Tom Brady, Troy Polamalu, winner
August 4th, 2010
No comments
Like water into wine, Pabst Blue Ribbon went seriously upscale for its product launch in China, demonstrating the power of product positioning.
Categories: Culture, Marketing and Branding
America, American, beer, blue collar, Blue Ribbon 1844, bottle, brand, branding, brewery, brewing, China, Chinese, drinks, hipster, luxury brand, Marketing, Miller, Pabst, Pabst Blue Ribbon, PBR, product, product launch, product positioning, rebrand, spirit, spirits, unpretentious, world-class
