Pittsburgh Steelers quarterback “Big Ben” Rothlisberger had a solid, winning “bad boy” personal brand in development. Ill behavior resulting in multiple rape allegations sends it careening into “dirt bag.” An argument, some comparisons and some questions for your consideration.
Categories: Marketing and Branding
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Like water into wine, Pabst Blue Ribbon went seriously upscale for its product launch in China, demonstrating the power of product positioning.
Categories: Culture, Marketing and Branding
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