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Posts Tagged ‘content’

Content Lobbying: Facebook’s Fresh Form of Content Marketing

May 25th, 2012 No comments

  In Our Nation’s Capitol  I spent last week in Washington DC for the National Association of Realtors Midyear Legislative Meetings and Trade Expo, as BombBomb video email marketing software is a great fit for real estate associations, brokers, and agents.  Our nation’s capitol is a fitting place to have learned about a fresh form [...]

Inbound Marketing: Put an Unemployed Journalist to Work

February 3rd, 2011 3 comments

Your business would likely benefit from a content marketing strategy that generates inbound leads to be converted into customers. An unemployed journalist may be able to help write, produce, shoot and edit the words, photos, audio and video you’ll need.

Upside Down: Traditional Advertising Relationships

January 6th, 2011 3 comments

“The people formerly known as the advertisers” are turning traditional advertising relationships on their heads. That’s not good for publishers and broadcasters.

BCS Football on ESPN: Another Blow to Broadcast TV

December 28th, 2010 4 comments

Though it’s great for ESPN and pretty good for the BCS, the $500M contract that pairs college football’s biggest games with the best brand in sports is another blow to broadcast TV.

Good News: You Get to Decide What’s “News!”

September 30th, 2010 No comments

I’ll spare us all the rote litany of tired criticisms (think “if it bleeds it leads”) that have been lobbed at mainstream media for decades. I’ll take a short cut straight to: you get to decide what’s news.