In Our Nation’s Capitol I spent last week in Washington DC for the National Association of Realtors Midyear Legislative Meetings and Trade Expo, as BombBomb video email marketing software is a great fit for real estate associations, brokers, and agents. Our nation’s capitol is a fitting place to have learned about a fresh form [...]
Your business would likely benefit from a content marketing strategy that generates inbound leads to be converted into customers. An unemployed journalist may be able to help write, produce, shoot and edit the words, photos, audio and video you’ll need.
Categories: Marketing and Branding
Tags: behind the scenes, blog, blogging, Brian Halligan, Chief Journalist, content, content creation, content creator, content strategy, conversion, convert, customer, Darmesh Shah, employee, expertise, Facebook, facts, Flickr, funnel, Hub Spot, HubSpot, inbound marketing, interviews, Job, Jobs, journalism, journalist, keyword, keywords, Linkedin, Marketing, niche, online content, online marketing, Photos, PR, public relations, push, story telling, storyteller, supplier, text, traditional, Twitter, unemployed, video, WordPress, words, work, YouTube
“The people formerly known as the advertisers” are turning traditional advertising relationships on their heads. That’s not good for publishers and broadcasters.
Categories: Marketing and Branding, Media
Tags: ad agencies, ads, advertiser, advertising, agencies, BabyCenter, Best Buy, book, brand, branding, content, editorial, Idea Writers, Johnson & Johnson, Marketing, On-Demand Brand, Rick Mathieson, Teressa Iezzi, Terry Heaton
Though it’s great for ESPN and pretty good for the BCS, the $500M contract that pairs college football’s biggest games with the best brand in sports is another blow to broadcast TV.
Categories: Culture, Media
Tags: BCS, Bowl Championship Series, bowl games, brand, branding, broadcast, broadcast television, cable, CBS, college, college football, college sports, content, ESPN, ESPN2, Final Four, March Madness, Marketing, Monday Night Football, NCAA, network, NFL, niche, pay wall, paywall, Rose Bowl, satellite, sports, sports brand, subscription, Sunday Night Football, TV, TV ratings, viewers
I’ll spare us all the rote litany of tired criticisms (think “if it bleeds it leads”) that have been lobbed at mainstream media for decades. I’ll take a short cut straight to: you get to decide what’s news.
Categories: Culture, Media
Tags: action news, channel, content, eyewitness news, late-breaking, live, local, local news, mainstream, Media, MSM, news, news story, newscast, outlet, publisher, source, story, television news, TV news