When the Colorado Springs Convention and Visitors Bureau removed the new logos and video from VisitCOS.com and disabled public viewing on YouTube, it broke (slightly) my previous post about the Live It Up campaign. Wishing I’d used KeepVid a week ago, I searched for it elsewhere online. I didn’t find the Live It Up video, [...]
Categories: Culture, Environment, Marketing and Branding, Media
Tags: branding, business, Colorado, Colorado Springs, conference, convention, Convention and Visitors Bureau, CVB, family vacation, Garden of the Gods, Live It Up, marketing video, Olympics, OTC, Pikes Peak, sporting event, sports, sports marketing, The Natural Fit, USOC, video
In Colorado Springs, a place I’ve called home for more than 5 years now, community leaders recently gathered and consultants were hired to create a branding campaign for the city. The targets: “residents, tourists, and the business community.” I love a good internal branding effort – one that gathers stakeholders, is facilitated by [...]
Categories: Culture, Marketing and Branding
Tags: Air Force Academy, brand, branding, Broadmoor, character, Colorado, Colorado Springs, essence, Live It Up, logo, Marketing, Olympic, OTC, Pikes Peak, slogan, tagline, tourism, USOC, video
If you read magazines like Wired or Inc. (yes, both still appear in print on actual paper), you may have noticed offers from Google and Facebook on those little pull-out/fall-out cards that are annoyingly tucked, glued or stapled into just about every magazine. The offers are basically identical and provide a unique code to cash [...]
Categories: Marketing and Branding, Media
Tags: $50, ad campaign, advertising, branding, campaign results, click through, clicks, Colorado, Colorado Springs, Community Page, coupon, CPC, CPM, CTR, Facebook, Facebook Ads, Free, free trial, Google Adwords, Inc, Inc. Magazine, Ivywild, Ivywild neighborhood, Jason Fried, like, Marketing, metrics, neighborhood, social, social clicks, social impressions, social metrics, Wired
“Crush It! Why Now Is The Time to Cash In on Your Passion” by Gary Vaynerchuk lays out the principles to build your personal brand and monetize your personal passion. Weeks after reading it, I realized that a friend of mine is starting to live it.
Categories: Environment, Marketing and Branding
Tags: 100Summits, 100summits.com, 14er, climbing, Colorado, Colorado mountains, Colorado Springs, Crush It, Fourteener, Gary Vaynerchuk, hiking, Joomla, Matt Payne, mountaineering, Mountains, Personal Brand, personal branding, personal passion, revenue, Rocky Mountains, small business, Vaynerchuk, website
Customers don’t expect everything to be perfect or to happen immediately. Customers should expect, though, to know what’s going on.
Categories: Marketing and Branding
Tags: Bob Penkhus, Colorado, Colorado Springs, communication, CRM, customer communication, customer relationship, customer service, customers, delay, Domino's Pizza, Dominoes, inform, information, order, order tracking, Parts and Service, progress, repair, service, Services Department, update, Volkswagen, VW
Most of us buy things we don’t really need, but instead simply want. I’m good with that. Buying socks for your chairs, though, crosses the line into ridiculous consumption.
Categories: Culture, Marketing and Branding
Tags: chair socks, Colorado, Colorado Springs, conspicuous consumption, consumption, design, Dwell, Empty Stocking Fund, fashion, help, Indy Give, IndyGive!, non-profit, personality, personality chair socks, Pikes Peak Region, ridiculous consumption, socks for chairs, style, support
With perfect weather and good, unexpected company, my second round trip hike of Pikes Peak by Barr Trail was the best summit experience yet.
Categories: Culture, Environment
Tags: 14er, A-Frame, Barr Camp, Barr Trail, black bear, Colorado, Colorado Springs, Ethan Beute, Incline, Manitou Springs, marathon, Pikes Peak, summit hike, timberline, treeline, trip report
Tomorrow, I’ll day-hike Barr Trail to the summit of Pikes Peak for the second time. This hike, however, already feels different.
Categories: Culture, Environment
Tags: 14er, America's Mountain, Barr Camp, Barr Trail, Beute, challenge, climb, CMC, Cog Railway, Colorado, Colorado Mountain Club, Colorado Springs, endurance, Ethan, Ethan Beute, ethanbeute, ethanbeute.com, hike, Manitou Springs, marathon, mental, Pikes Peak, Pikes Peak Highway, summit, summit house
Take my appreciation for a painting by a local artist at a wonderful museum. Add a little initiative. Enjoy the results.
Categories: Culture, Environment
Tags: art, artist, Beute, Colorado, Denver, Durango, Ethan, Ethan Beute, ethanbeute, fine art, Grenadier, Grenadiers, La Plata mountains, local artist, Molas Lake, mountain range, Mountains, nature, New Mexico, painting, peak, peaks, Rio Grande, snow, Sushe Felix, Tracy Felix
Three things I truly enjoy intersect just 2 miles from our home: local history, a local artist and landscape art.
Categories: Culture, Environment
Tags: artist, Beute, Colorado, Colorado Springs, downtown, Ethan, Ethan Beute, ethanbeute, Felix, fine art, landscape, landscape painting, landscape photography, landscapes, local artist, local history, Longs Peak, Mountains, oil painting, painter, painting, peaks, Pikes Peak, Pioneers Museum, Sangres, Tejon, Tracy, Tracy Felix, Vermijo
