Archive
Posts Tagged ‘college football’
December 28th, 2010
4 comments
Though it’s great for ESPN and pretty good for the BCS, the $500M contract that pairs college football’s biggest games with the best brand in sports is another blow to broadcast TV.
Categories: Culture, Media
BCS, Bowl Championship Series, bowl games, brand, branding, broadcast, broadcast television, cable, CBS, college, college football, college sports, content, ESPN, ESPN2, Final Four, March Madness, Marketing, Monday Night Football, NCAA, network, NFL, niche, pay wall, paywall, Rose Bowl, satellite, sports, sports brand, subscription, Sunday Night Football, TV, TV ratings, viewers
