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Oreo Ingredients: SUGAR, ENRICHED FLOUR (WHEAT FLOUR, NIACIN, REDUCED IRON, THIAMINE MONONITRATE {VITAMIN B1}, RIBOFLAVIN {VITAMIN B2}, FOLIC ACID), HIGH OLEIC CANOLA OIL AND/OR PALM OIL AND/OR CANOLA OIL, AND/OR SOYBEAN OIL, COCOA (PROCESSED WITH ALKALI), HIGH FRUCTOSE CORN SYRUP, CORNSTARCH, LEAVENING (BAKING SODA AND/OR CALCIUM PHOSPHATE), SALT, SOY LECITHIN (EMULSIFIER), VANILLIN – AN ARTIFICIAL [...]
I love Facebook. But I’m also a cynic. My Love Of and Cynicism Toward Facebook – A Video On Promoted Posts I’ll keep the text short here and allow my video above and the Facebook video and Mark Zuckerberg’s statement about it below to do most of the talking. Bottom [...]
When the Colorado Springs Convention and Visitors Bureau removed the new logos and video from VisitCOS.com and disabled public viewing on YouTube, it broke (slightly) my previous post about the Live It Up campaign. Wishing I’d used KeepVid a week ago, I searched for it elsewhere online. I didn’t find the Live It Up video, [...]
In Colorado Springs, a place I’ve called home for more than 5 years now, community leaders recently gathered and consultants were hired to create a branding campaign for the city. The targets: “residents, tourists, and the business community.” I love a good internal branding effort – one that gathers stakeholders, is facilitated by [...]
You’re welcome in advance for this one. Naming your business can be challenging. Do you use your name? Do you include explicitly the kind of business it is? Is it more abstract and evocative? For your next cemetery, golf course, apartment complex, condo development, housing subdivision, retirement home (err … senior living center) or any [...]
I’ve been doing marketing and promotion inside local television stations for more than a decade. Nearly everything we do is highly perishable, especially in the linear broadcast. It must affect my mindset, because two instances today – neither especially profound – open-hand slapped me in the face with the idea of permanence. These instances immediately [...]
If you read magazines like Wired or Inc. (yes, both still appear in print on actual paper), you may have noticed offers from Google and Facebook on those little pull-out/fall-out cards that are annoyingly tucked, glued or stapled into just about every magazine. The offers are basically identical and provide a unique code to cash [...]
Pittsburgh Steelers quarterback “Big Ben” Rothlisberger had a solid, winning “bad boy” personal brand in development. Ill behavior resulting in multiple rape allegations sends it careening into “dirt bag.” An argument, some comparisons and some questions for your consideration.
Last summer, Forbes called them “the fastest growing company ever.” This week, Ad Age announced they were sponsoring the Super Bowl pre-game show. What do you make of everyone’s darling, Groupon, investing in traditional media?
“The people formerly known as the advertisers” are turning traditional advertising relationships on their heads. That’s not good for publishers and broadcasters.
