Archive
Posts Tagged ‘Ad Age’
January 12th, 2011
2 comments
Last summer, Forbes called them “the fastest growing company ever.” This week, Ad Age announced they were sponsoring the Super Bowl pre-game show. What do you make of everyone’s darling, Groupon, investing in traditional media?
Categories: Marketing and Branding, Media
Ad Age, advertising, brand, branding, Facebook, Forbes, Google, Groupon, Living Social, LivingSocial, magazine, Marketing, newspaper, online, Pandora, pre-game, radio, social, sponsor, sponsorship, Super Bowl, Television, WOM, Word Of Mouth
September 10th, 2010
No comments
Two months ago here on this blog, I wondered aloud if Toyota was lost in the wilderness with its messaging. Today, I read in Ad Age that they may have found their compass.
Categories: Marketing and Branding, Media
Ad Age, ad campaign, advertising, Advertising Age, brand, branding, campaign, compass, creative, durability, LA, Los Angeles, lost, Marketing, message, product recall, recall, reliability, Saatchi, safe, safety, safety recall, STAR, Toyota, Wilderness
