ethanbeute

You’re welcome in advance for this one. Naming your business can be challenging.  Do you use your name?  Do you include explicitly the kind of business it is?  Is it more abstract and evocative? For your next cemetery, golf course, apartment complex, condo development, housing subdivision, retirement home (err … senior living center) or any [...]

We’ve got “do-not-call” registries.  We’ve got CAN-SPAM.  And we’ve still got tons (hundreds of thousands of tons) of phone books being dumped upon us.  I don’t propose that it be illegal, but I am frustrated by the incredible waste of resources it represents. Here’s the latest in legal spam; it greeted me upon my return [...]

If you read magazines like Wired or Inc. (yes, both still appear in print on actual paper), you may have noticed offers from Google and Facebook on those little pull-out/fall-out cards that are annoyingly tucked, glued or stapled into just about every magazine. The offers are basically identical and provide a unique code to cash [...]

Earlier, in my brief examination of social whoring, I included a mention of “who” being more important than “how many.”  The basic idea: 10 Twitter followers truly locked in to you – your persona, your concept, your product, your service or your brand – are more valuable than 1,000 followers who are just hanging on [...]

Former Harvard Business School innovation scholar Clark Gilbert became president and CEO of Deseret News and Deseret Digital Media, putting into practice that which he learned about disruptive innovation.

Your business would likely benefit from a content marketing strategy that generates inbound leads to be converted into customers. An unemployed journalist may be able to help write, produce, shoot and edit the words, photos, audio and video you’ll need.

Pittsburgh Steelers quarterback “Big Ben” Rothlisberger had a solid, winning “bad boy” personal brand in development. Ill behavior resulting in multiple rape allegations sends it careening into “dirt bag.” An argument, some comparisons and some questions for your consideration.

Last summer, Forbes called them “the fastest growing company ever.” This week, Ad Age announced they were sponsoring the Super Bowl pre-game show. What do you make of everyone’s darling, Groupon, investing in traditional media?

“The people formerly known as the advertisers” are turning traditional advertising relationships on their heads. That’s not good for publishers and broadcasters.

“Crush It! Why Now Is The Time to Cash In on Your Passion” by Gary Vaynerchuk lays out the principles to build your personal brand and monetize your personal passion. Weeks after reading it, I realized that a friend of mine is starting to live it.