Note off the top: this post is one of only two that ties together the themes of this blog – marketing, environment, and culture (only other one was about Lisa Gansky’s The Mesh). Now, on to the post … Dow Chemical Company. Do you associate the name with nature, harmony, connectedness, or humanity? No? Then [...]
Categories: Culture, Environment, Marketing and Branding, Media
Tags: Agent Orange, Bhopal, Community, corporate communication, Dow, Dow Chemical, humanity, nature, stakeholders, toxic, video
When the Colorado Springs Convention and Visitors Bureau removed the new logos and video from VisitCOS.com and disabled public viewing on YouTube, it broke (slightly) my previous post about the Live It Up campaign. Wishing I’d used KeepVid a week ago, I searched for it elsewhere online. I didn’t find the Live It Up video, [...]
Categories: Culture, Environment, Marketing and Branding, Media
Tags: branding, business, Colorado, Colorado Springs, conference, convention, Convention and Visitors Bureau, CVB, family vacation, Garden of the Gods, Live It Up, marketing video, Olympics, OTC, Pikes Peak, sporting event, sports, sports marketing, The Natural Fit, USOC, video
We’ve got “do-not-call” registries. We’ve got CAN-SPAM. And we’ve still got tons (hundreds of thousands of tons) of phone books being dumped upon us. I don’t propose that it be illegal, but I am frustrated by the incredible waste of resources it represents. Here’s the latest in legal spam; it greeted me upon my return [...]
Categories: Environment, Marketing and Branding
Tags: CAN-SPAM, direct mail, direct marketing, do not call, inbound marketing, interruption marketing, killing trees, legal spam, list, phone book, phone books, QR, QR Code, registry, spam, SuperPages, unsolicited, Verizon, waste of resources, white pages, yellow page, yellow pages
“Crush It! Why Now Is The Time to Cash In on Your Passion” by Gary Vaynerchuk lays out the principles to build your personal brand and monetize your personal passion. Weeks after reading it, I realized that a friend of mine is starting to live it.
Categories: Environment, Marketing and Branding
Tags: 100Summits, 100summits.com, 14er, climbing, Colorado, Colorado mountains, Colorado Springs, Crush It, Fourteener, Gary Vaynerchuk, hiking, Joomla, Matt Payne, mountaineering, Mountains, Personal Brand, personal branding, personal passion, revenue, Rocky Mountains, small business, Vaynerchuk, website
Lisa Gansky’s new book “The Mesh: Why The Future Of Business Is Sharing” nicely connects the themes and sub-heading of this blog – marketing, environment and culture. This post explains how – and links to my written and video book reviews.
Categories: Culture, Environment, Marketing and Branding
Tags: author, blog, book, book review, culture, customer offers, data, data collection, environment, GPS, internet, Lisa Gansky, Marketing, Mesh, mobile, Seth Godin, share, share platform, sharing, social media, social networks, The Mesh, web, Why The Future Of Business Is Sharing, writer
So, BP gets called out for Photoshopping an image of their Command Center for use on their website. I’ve seen two primary, polar reactions: 1″It’s no surprise coming from those no-good, lying, reckless, corner-cutting, profit-hoarding goons!” and 2) “What’s the big deal? They’ve obviously got bigger fish to fry!” (or fish to slick, as it were). I’ll take a minute to stand more toward the middle, but clearly on one side.
Categories: Culture, Environment, Marketing and Branding, Media
Tags: Adobe Photoshop, alter, Anderson Cooper, authenticity, BP, British Petroleum, Command Center, Gulf, Harvard Business Review, HBR, honesty, image, information, management, manipulate, Marketing, Media, media access, oil, oil disaster, oil spill, Photo, Photoshop, PR, public relations, restricted, restricting, safety record, Seth Godin, social media, storytelling, Tony Hayward, transparency, truth, website
With perfect weather and good, unexpected company, my second round trip hike of Pikes Peak by Barr Trail was the best summit experience yet.
Categories: Culture, Environment
Tags: 14er, A-Frame, Barr Camp, Barr Trail, black bear, Colorado, Colorado Springs, Ethan Beute, Incline, Manitou Springs, marathon, Pikes Peak, summit hike, timberline, treeline, trip report
Tomorrow, I’ll day-hike Barr Trail to the summit of Pikes Peak for the second time. This hike, however, already feels different.
Categories: Culture, Environment
Tags: 14er, America's Mountain, Barr Camp, Barr Trail, Beute, challenge, climb, CMC, Cog Railway, Colorado, Colorado Mountain Club, Colorado Springs, endurance, Ethan, Ethan Beute, ethanbeute, ethanbeute.com, hike, Manitou Springs, marathon, mental, Pikes Peak, Pikes Peak Highway, summit, summit house
Take my appreciation for a painting by a local artist at a wonderful museum. Add a little initiative. Enjoy the results.
Categories: Culture, Environment
Tags: art, artist, Beute, Colorado, Denver, Durango, Ethan, Ethan Beute, ethanbeute, fine art, Grenadier, Grenadiers, La Plata mountains, local artist, Molas Lake, mountain range, Mountains, nature, New Mexico, painting, peak, peaks, Rio Grande, snow, Sushe Felix, Tracy Felix
Three things I truly enjoy intersect just 2 miles from our home: local history, a local artist and landscape art.
Categories: Culture, Environment
Tags: artist, Beute, Colorado, Colorado Springs, downtown, Ethan, Ethan Beute, ethanbeute, Felix, fine art, landscape, landscape painting, landscape photography, landscapes, local artist, local history, Longs Peak, Mountains, oil painting, painter, painting, peaks, Pikes Peak, Pioneers Museum, Sangres, Tejon, Tracy, Tracy Felix, Vermijo
