ethanbeute

This blog has been woefully neglected over the past couple months.  It’s not for a lack of ideas or opinions; I’ve got plenty.  Instead, it’s more an issue of habit and focus.  The former’s insufficiently formed as it relates to punching out short pieces here.  The latter’s been divided over other projects. So: a quick [...]

You’re welcome in advance for this one. Naming your business can be challenging.  Do you use your name?  Do you include explicitly the kind of business it is?  Is it more abstract and evocative? For your next cemetery, golf course, apartment complex, condo development, housing subdivision, retirement home (err … senior living center) or any [...]

We’ve got “do-not-call” registries.  We’ve got CAN-SPAM.  And we’ve still got tons (hundreds of thousands of tons) of phone books being dumped upon us.  I don’t propose that it be illegal, but I am frustrated by the incredible waste of resources it represents. Here’s the latest in legal spam; it greeted me upon my return [...]

I’ve been doing marketing and promotion inside local television stations for more than a decade.  Nearly everything we do is highly perishable, especially in the linear broadcast.  It must affect my mindset, because two instances today – neither especially profound – open-hand slapped me in the face with the idea of permanence. These instances immediately [...]

If you read magazines like Wired or Inc. (yes, both still appear in print on actual paper), you may have noticed offers from Google and Facebook on those little pull-out/fall-out cards that are annoyingly tucked, glued or stapled into just about every magazine. The offers are basically identical and provide a unique code to cash [...]

Earlier, in my brief examination of social whoring, I included a mention of “who” being more important than “how many.”  The basic idea: 10 Twitter followers truly locked in to you – your persona, your concept, your product, your service or your brand – are more valuable than 1,000 followers who are just hanging on [...]

Former Harvard Business School innovation scholar Clark Gilbert became president and CEO of Deseret News and Deseret Digital Media, putting into practice that which he learned about disruptive innovation.

Your business would likely benefit from a content marketing strategy that generates inbound leads to be converted into customers. An unemployed journalist may be able to help write, produce, shoot and edit the words, photos, audio and video you’ll need.

Pittsburgh Steelers quarterback “Big Ben” Rothlisberger had a solid, winning “bad boy” personal brand in development. Ill behavior resulting in multiple rape allegations sends it careening into “dirt bag.” An argument, some comparisons and some questions for your consideration.

Last summer, Forbes called them “the fastest growing company ever.” This week, Ad Age announced they were sponsoring the Super Bowl pre-game show. What do you make of everyone’s darling, Groupon, investing in traditional media?