Archive
Posts Tagged ‘website’
July 22nd, 2010
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So, BP gets called out for Photoshopping an image of their Command Center for use on their website. I’ve seen two primary, polar reactions: 1″It’s no surprise coming from those no-good, lying, reckless, corner-cutting, profit-hoarding goons!” and 2) “What’s the big deal? They’ve obviously got bigger fish to fry!” (or fish to slick, as it were). I’ll take a minute to stand more toward the middle, but clearly on one side.
Categories: Culture, Environment, Marketing and Branding, Media
Adobe Photoshop, alter, Anderson Cooper, authenticity, BP, British Petroleum, Command Center, Gulf, Harvard Business Review, HBR, honesty, image, information, management, manipulate, Marketing, Media, media access, oil, oil disaster, oil spill, Photo, Photoshop, PR, public relations, restricted, restricting, safety record, Seth Godin, social media, storytelling, Tony Hayward, transparency, truth, website
September 11th, 2009
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When a friend posted a link to my Facebook page featuring a 4-year-old with my name from my hometown, I knew I had to buy ethanbeute.com immediately.
Categories: Marketing and Branding
Beute, Birthday Gift, branding, business, Business Mind, Chicago, Ethan, Ethan Beute, ethanbeute, ethanbeute.com, Facebook, Flickr, GoDaddy, Grand Rapids, Grand Rapids Michigan, Grand Rapids Press, Hometown, Marketing, Michigan, Personal Brand, personal branding, phone book, promotion, same name, self promotion, Surname, Technical Knowledge, technical skill, Tom Peters, Twitter, url, website
