ethanbeute

Like water into wine, Pabst Blue Ribbon went seriously upscale for its product launch in China, demonstrating the power of product positioning.

So, BP gets called out for Photoshopping an image of their Command Center for use on their website. I’ve seen two primary, polar reactions: 1″It’s no surprise coming from those no-good, lying, reckless, corner-cutting, profit-hoarding goons!” and 2) “What’s the big deal? They’ve obviously got bigger fish to fry!” (or fish to slick, as it were). I’ll take a minute to stand more toward the middle, but clearly on one side.

Toyota must have research that suggests their problems with perceived safety and reliability are over – or that they were never too deep. If not, I’m considering them lost in the wilderness.

We experienced today in Colorado Springs the same thing many have experienced in cities across the country – a protest of the cruel “entertainment” that is Ringling Brothers and Barnum & Bailey Circus, which happens to be coming to town. Here’s a shallow analysis.

Nike needs to turn back on as soon as possible the Tiger Woods cash machine they’ve built over the past decade or so. The challenge: where and how does the reconstruction of the TW personal and brand images begin!?

When a friend posted a link to my Facebook page featuring a 4-year-old with my name from my hometown, I knew I had to buy ethanbeute.com immediately.