Archive
Posts Tagged ‘image’
July 22nd, 2010
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So, BP gets called out for Photoshopping an image of their Command Center for use on their website. I’ve seen two primary, polar reactions: 1″It’s no surprise coming from those no-good, lying, reckless, corner-cutting, profit-hoarding goons!” and 2) “What’s the big deal? They’ve obviously got bigger fish to fry!” (or fish to slick, as it were). I’ll take a minute to stand more toward the middle, but clearly on one side.
Categories: Culture, Environment, Marketing and Branding, Media
Adobe Photoshop, alter, Anderson Cooper, authenticity, BP, British Petroleum, Command Center, Gulf, Harvard Business Review, HBR, honesty, image, information, management, manipulate, Marketing, Media, media access, oil, oil disaster, oil spill, Photo, Photoshop, PR, public relations, restricted, restricting, safety record, Seth Godin, social media, storytelling, Tony Hayward, transparency, truth, website
April 8th, 2010
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Nike needs to turn back on as soon as possible the Tiger Woods cash machine they’ve built over the past decade or so. The challenge: where and how does the reconstruction of the TW personal and brand images begin!?
Categories: Culture, Marketing and Branding, Media
ad, advertising, Beute, brand, brand image, commercial, crisis, Ethan, Ethan Beute, ethanbeute, golf, image, Marketing, Masters, message, Nike, Nike Golf, Personal Brand, PR, public relations, recovery, Tiger, Tiger Woods, TV, TW, Woods
