Archive
Posts Tagged ‘commercial’
July 9th, 2010
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Toyota must have research that suggests their problems with perceived safety and reliability are over – or that they were never too deep. If not, I’m considering them lost in the wilderness.
Categories: Marketing and Branding, Media
Beute, brand, branding, commercial, Ethan, Ethan Beute, ethanbeute, ethanbeute.com, Marketing, perceived, perception, positioning, reliability, reliable, safe, safety, Toyota, TV commercial, video, Volvo
June 16th, 2010
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Amazon hit up Ithyle for these fun and insanely stylish ads for their Kindle reader. Too bad they didn’t do it a year or two back. Is it too little, too late?
Categories: Marketing and Branding, Media
ad, ads, Amazon, Angela Kohler, Annie Little, Apple, commercial, iPad, Ithyle, Ithyle Griffiths, Kindle, Kindle ads, Television, TV
April 8th, 2010
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Nike needs to turn back on as soon as possible the Tiger Woods cash machine they’ve built over the past decade or so. The challenge: where and how does the reconstruction of the TW personal and brand images begin!?
Categories: Culture, Marketing and Branding, Media
ad, advertising, Beute, brand, brand image, commercial, crisis, Ethan, Ethan Beute, ethanbeute, golf, image, Marketing, Masters, message, Nike, Nike Golf, Personal Brand, PR, public relations, recovery, Tiger, Tiger Woods, TV, TW, Woods
