Like water into wine, Pabst Blue Ribbon went seriously upscale for its product launch in China, demonstrating the power of product positioning.
Categories: Culture, Marketing and Branding
Tags: America, American, beer, blue collar, Blue Ribbon 1844, bottle, brand, branding, brewery, brewing, China, Chinese, drinks, hipster, luxury brand, Marketing, Miller, Pabst, Pabst Blue Ribbon, PBR, product, product launch, product positioning, rebrand, spirit, spirits, unpretentious, world-class
Toyota must have research that suggests their problems with perceived safety and reliability are over – or that they were never too deep. If not, I’m considering them lost in the wilderness.
Categories: Marketing and Branding, Media
Tags: Beute, brand, branding, commercial, Ethan, Ethan Beute, ethanbeute, ethanbeute.com, Marketing, perceived, perception, positioning, reliability, reliable, safe, safety, Toyota, TV commercial, video, Volvo
Michael Jeffries, long-time Abercrombie & Fitch CEO, took a $4M payment in exchange for limiting his personal use of the corporate jet. New limit: just $200,000 in personal use per year. That’s limiting? OK, what did “unlimited” look like?
Categories: Marketing and Branding, Media
Tags: Abercrombie, Abercrombie & Fitch, brand, branding, CEO compensation, CEO pay, compensation, corporate jet, Delta, Delta Airlines, executive, Fitch, fly, flying, Jeffries, jet, Michael Jeffries, payment, performance, personal use, stock, Wall Street Journal, We Love to Fly
Even if they successfully defend against the three class-action lawsuits, the appearance of impropriety threatens fundamentally everything upon which the Yelp brand is built.
Categories: Marketing and Branding
Tags: allegations, authenticity, Beute, brand, branding, class-action lawsuits, Ethan, Ethan Beute, ethanbeute, extortion, fraud, Jeremy S., Jeremy Stoppelman, real, Real People, Real Reviews, trust, Yelp
When a friend posted a link to my Facebook page featuring a 4-year-old with my name from my hometown, I knew I had to buy ethanbeute.com immediately.
Categories: Marketing and Branding
Tags: Beute, Birthday Gift, branding, business, Business Mind, Chicago, Ethan, Ethan Beute, ethanbeute, ethanbeute.com, Facebook, Flickr, GoDaddy, Grand Rapids, Grand Rapids Michigan, Grand Rapids Press, Hometown, Marketing, Michigan, Personal Brand, personal branding, phone book, promotion, same name, self promotion, Surname, Technical Knowledge, technical skill, Tom Peters, Twitter, url, website
If you’re maintaining a network of authorized dealers, use your authority and protect your brand!
Categories: Marketing and Branding
Tags: Adt, ADT Authorized Dealer, authorize, Authorized Dealer, Authorized Dealers, Beute, brand, branding, Business Card, Business Cards, Couple Weeks, Dinner Hour, door to door, Ethan, Ethan Beute, ethanbeute, Free Security System, Google, Google Map, Google Maps, Home Consultation, Home Security, Paperwork, Security system, selling door to door
