ethanbeute

Like water into wine, Pabst Blue Ribbon went seriously upscale for its product launch in China, demonstrating the power of product positioning.

Toyota must have research that suggests their problems with perceived safety and reliability are over – or that they were never too deep. If not, I’m considering them lost in the wilderness.

Michael Jeffries, long-time Abercrombie & Fitch CEO, took a $4M payment in exchange for limiting his personal use of the corporate jet. New limit: just $200,000 in personal use per year. That’s limiting? OK, what did “unlimited” look like?

Nike needs to turn back on as soon as possible the Tiger Woods cash machine they’ve built over the past decade or so. The challenge: where and how does the reconstruction of the TW personal and brand images begin!?

Even if they successfully defend against the three class-action lawsuits, the appearance of impropriety threatens fundamentally everything upon which the Yelp brand is built.

So, you want customer loyalty. You’d like to enjoy the benefits of positive word-of-mouth, the single most powerful form of advertising. Here’s an idea: strategically organize yourself around customer needs and interests. How Bed Bath & Beyond delivers.

If you’re maintaining a network of authorized dealers, use your authority and protect your brand!