ethanbeute

Like water into wine, Pabst Blue Ribbon went seriously upscale for its product launch in China, demonstrating the power of product positioning.

So, BP gets called out for Photoshopping an image of their Command Center for use on their website. I’ve seen two primary, polar reactions: 1″It’s no surprise coming from those no-good, lying, reckless, corner-cutting, profit-hoarding goons!” and 2) “What’s the big deal? They’ve obviously got bigger fish to fry!” (or fish to slick, as it were). I’ll take a minute to stand more toward the middle, but clearly on one side.

Toyota must have research that suggests their problems with perceived safety and reliability are over – or that they were never too deep. If not, I’m considering them lost in the wilderness.

Amazon hit up Ithyle for these fun and insanely stylish ads for their Kindle reader. Too bad they didn’t do it a year or two back. Is it too little, too late?

Sinek’s “Start With Why” philosophy, of course packaged and sold as a book, isn’t revolutionary. But it’s always timely and he gives it a fresh spin.

We experienced today in Colorado Springs the same thing many have experienced in cities across the country – a protest of the cruel “entertainment” that is Ringling Brothers and Barnum & Bailey Circus, which happens to be coming to town. Here’s a shallow analysis.

In hindsight, I’m glad my Facebook news feed was “hijacked” by a fallacious video tag. We owe it to ourselves to consider every now and again how our fellow human beings are thinking and dreaming differently.

The MSR Lightning Ascent – Said what it was. Did what it said. Solved my problem. Exceeded my expectations. That’s what I got in the purchase.

A few weeks ago, I had the opportunity to see Chris Anderson, editor in chief of Wired magazine and author of “The Long Tail” and “Free,” present an idea he’s been selling around: the tablet computer can save magazine publishing.

For fun and for the love I have for my neighborhood, I started a Facebook “Community Page.” It’s called Ivywild Neighborhood – Colorado Springs. Please check it out and consider clicking “Like.”