What you want, when you want it, as often as you want it – without cable or satellite … it’s easier than ever. Just don’t tell me it’s about saving money.
Categories: Culture, Media
Tags: ABC, Apple, AppleTV, Beute, broadcast, broadcast signal, broadcasting, cable, cable bill, CBS, Community, cut the cord, cutting the cord, digital, digital broadcasting, digital signal, DTV, Ethan, Ethan Beute, ethanbeute, ethanbeute.com, FOX, Hd, HDTV, Hulu, Joel McHale, NBC, Netflix, network television, PBS, satellite, satellite bill, streaming, subscription, Telemundo, Television, The Soup, TV, Univision, video, Wired, YouTube
Like water into wine, Pabst Blue Ribbon went seriously upscale for its product launch in China, demonstrating the power of product positioning.
Categories: Culture, Marketing and Branding
Tags: America, American, beer, blue collar, Blue Ribbon 1844, bottle, brand, branding, brewery, brewing, China, Chinese, drinks, hipster, luxury brand, Marketing, Miller, Pabst, Pabst Blue Ribbon, PBR, product, product launch, product positioning, rebrand, spirit, spirits, unpretentious, world-class
So, BP gets called out for Photoshopping an image of their Command Center for use on their website. I’ve seen two primary, polar reactions: 1″It’s no surprise coming from those no-good, lying, reckless, corner-cutting, profit-hoarding goons!” and 2) “What’s the big deal? They’ve obviously got bigger fish to fry!” (or fish to slick, as it were). I’ll take a minute to stand more toward the middle, but clearly on one side.
Categories: Culture, Environment, Marketing and Branding, Media
Tags: Adobe Photoshop, alter, Anderson Cooper, authenticity, BP, British Petroleum, Command Center, Gulf, Harvard Business Review, HBR, honesty, image, information, management, manipulate, Marketing, Media, media access, oil, oil disaster, oil spill, Photo, Photoshop, PR, public relations, restricted, restricting, safety record, Seth Godin, social media, storytelling, Tony Hayward, transparency, truth, website
Toyota must have research that suggests their problems with perceived safety and reliability are over – or that they were never too deep. If not, I’m considering them lost in the wilderness.
Categories: Marketing and Branding, Media
Tags: Beute, brand, branding, commercial, Ethan, Ethan Beute, ethanbeute, ethanbeute.com, Marketing, perceived, perception, positioning, reliability, reliable, safe, safety, Toyota, TV commercial, video, Volvo
On the eve of one of what could be the most significant free agency periods in the history of the National Basketball Association, I’d like to share a few observable upsides.
Categories: Culture
Tags: 2003, 2010, agent, basketball, Chris Bosh, coach, Dwyane Wade, franchise, free agency, free agents, GM, LeBron James, National Basketball Association, NBA, NBA player, owner, player
With perfect weather and good, unexpected company, my second round trip hike of Pikes Peak by Barr Trail was the best summit experience yet.
Categories: Culture, Environment
Tags: 14er, A-Frame, Barr Camp, Barr Trail, black bear, Colorado, Colorado Springs, Ethan Beute, Incline, Manitou Springs, marathon, Pikes Peak, summit hike, timberline, treeline, trip report
Tomorrow, I’ll day-hike Barr Trail to the summit of Pikes Peak for the second time. This hike, however, already feels different.
Categories: Culture, Environment
Tags: 14er, America's Mountain, Barr Camp, Barr Trail, Beute, challenge, climb, CMC, Cog Railway, Colorado, Colorado Mountain Club, Colorado Springs, endurance, Ethan, Ethan Beute, ethanbeute, ethanbeute.com, hike, Manitou Springs, marathon, mental, Pikes Peak, Pikes Peak Highway, summit, summit house
Amazon hit up Ithyle for these fun and insanely stylish ads for their Kindle reader. Too bad they didn’t do it a year or two back. Is it too little, too late?
Categories: Marketing and Branding, Media
Tags: ad, ads, Amazon, Angela Kohler, Annie Little, Apple, commercial, iPad, Ithyle, Ithyle Griffiths, Kindle, Kindle ads, Television, TV
Take my appreciation for a painting by a local artist at a wonderful museum. Add a little initiative. Enjoy the results.
Categories: Culture, Environment
Tags: art, artist, Beute, Colorado, Denver, Durango, Ethan, Ethan Beute, ethanbeute, fine art, Grenadier, Grenadiers, La Plata mountains, local artist, Molas Lake, mountain range, Mountains, nature, New Mexico, painting, peak, peaks, Rio Grande, snow, Sushe Felix, Tracy Felix
Three things I truly enjoy intersect just 2 miles from our home: local history, a local artist and landscape art.
Categories: Culture, Environment
Tags: artist, Beute, Colorado, Colorado Springs, downtown, Ethan, Ethan Beute, ethanbeute, Felix, fine art, landscape, landscape painting, landscape photography, landscapes, local artist, local history, Longs Peak, Mountains, oil painting, painter, painting, peaks, Pikes Peak, Pioneers Museum, Sangres, Tejon, Tracy, Tracy Felix, Vermijo