Archive

Author Archive

In Praise of a Relic

September 3rd, 2010 Ethan Beute No comments

What you want, when you want it, as often as you want it – without cable or satellite … it’s easier than ever. Just don’t tell me it’s about saving money.

  • Share/Bookmark

PBR in China: The Power of Positioning

August 4th, 2010 Ethan Beute No comments

Like water into wine, Pabst Blue Ribbon went seriously upscale for its product launch in China, demonstrating the power of product positioning.

  • Share/Bookmark

BP’s Photoshopped Command Center: Why It Matters

July 22nd, 2010 Ethan Beute No comments

So, BP gets called out for Photoshopping an image of their Command Center for use on their website. I’ve seen two primary, polar reactions: 1″It’s no surprise coming from those no-good, lying, reckless, corner-cutting, profit-hoarding goons!” and 2) “What’s the big deal? They’ve obviously got bigger fish to fry!” (or fish to slick, as it were). I’ll take a minute to stand more toward the middle, but clearly on one side.

  • Share/Bookmark

Toyota: Lost in the Wilderness?

July 9th, 2010 Ethan Beute No comments

Toyota must have research that suggests their problems with perceived safety and reliability are over – or that they were never too deep. If not, I’m considering them lost in the wilderness.

  • Share/Bookmark

Six Upsides to NBA Free Agency

June 30th, 2010 Ethan Beute 2 comments

On the eve of one of what could be the most significant free agency periods in the history of the National Basketball Association, I’d like to share a few observable upsides.

  • Share/Bookmark

Pikes Peak: Second Time’s Most Charming

June 22nd, 2010 Ethan Beute No comments

With perfect weather and good, unexpected company, my second round trip hike of Pikes Peak by Barr Trail was the best summit experience yet.

  • Share/Bookmark

Pikes Peak: Gleeful Ignorance vs Mental Challenge

June 19th, 2010 Ethan Beute No comments

Tomorrow, I’ll day-hike Barr Trail to the summit of Pikes Peak for the second time. This hike, however, already feels different.

  • Share/Bookmark

Too Little, Too Late for Kindle?

June 16th, 2010 Ethan Beute No comments

Amazon hit up Ithyle for these fun and insanely stylish ads for their Kindle reader. Too bad they didn’t do it a year or two back. Is it too little, too late?

  • Share/Bookmark

From Anonymous Appreciation to Personal Invitation

June 14th, 2010 Ethan Beute No comments

Take my appreciation for a painting by a local artist at a wonderful museum. Add a little initiative. Enjoy the results.

  • Share/Bookmark

Local History, Local Artist and Landscape Art

May 28th, 2010 Ethan Beute No comments

Three things I truly enjoy intersect just 2 miles from our home: local history, a local artist and landscape art.

  • Share/Bookmark