No? Then you need to see this absolutely beautiful production from 2006 (posted to YouTube by DowChemicalCompany):
When I encountered this gorgeous production and its sweeping message, I was instantly fascinated with the idea of a global chemical company issuing this message.
Some of the intended takeaways:
Chemistry is natural
Nature is beautiful
Nature is clean and safe
Chemistry is clean and safe
Humans are nature
We’re all connected
Dow is human
Dow cares about people
In summary: trust Dow Chemical because they care about you and what they’re doing is healthy, safe, and consistent with nature.
Clearly, Dow, whose vision is “To be the most profitable and respected science-driven chemical company in the world,” obviously hopes viewers get swept up in the glossiness – and they do. The comments below the video are incredibly and overwhelmingly positive.
More voices, more publication, more sharing – this is a great time to be alive!
This corporate vs community contrast must always be kept in mind. Corporate happy talk doesn’t fly like it used to. I tend to believe my friends and neighbors more than I believe a global operation whose incentives tend to be short term and whose moral obligations are to shareholders above stakeholders.