ethanbeute

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24 Quotes on Brand Conservancy

 

“It’s rarely one brand that knocks off another. Usually, brands succumb to self-inflicted wounds.”

See what I did there? I opened up this post about quotes from You Can’t Ride Two Horses with One Ass by branding expert Kurt Bartolich with a quote from the book.

 

The essence of the opening quote and of the book is brand conservancy. Protection. Vigilance. Curation.

Many branding books have been written on how to build a brand. Now we’ve got a clear and concise guide to nurturing and protecting our most valuable asset from the lack of discipline and understanding that devalue, if not destroy, our brand.

 

The book title itself is a quote. “I immediately recognized how it embodies everything I believe about branding,” Kurt writes in the opening chapter about the expression he heard an account manager use with a client.

And with that … two dozen quotes about brand conservancy from You Can’t Ride Two Horses with One Ass.

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Two Tales: The Long Game and The Overnight Success

Two different podcasts. Two different authors. One common theme.

Just as this post concludes, it also began (albeit on a much smaller scale): with a compulsion to write.

I’d heard Paulo Coelho talk with Krista Tippett for On Being a couple months ago and the passage quoted below jumped out. But I didn’t know what I wanted to do with it.

Yesterday, I heard Salman Rushdie talk with Alison Beard for Harvard Business Review’s Ideacast. A minor echo in theme compelled me to write this up.

The myth of the overnight success is very well established. And while some successes work out that way, most are the result of consistency, hard work, and/or compulsion.

Two tales on the theme in the authors’ own words …

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The Story: Our HP Printer Stopped Printing Black Ink

First, the good news. Any day now, we should receive a free shipping label from HP to send our useless printer to one of their recycling centers.

That’s the full and complete extent of the good news.

This is the story of an otherwise functional HP PhotoSmart 6525 All-In-One Inkjet Printer that stopped printing black ink and, as a consequence, faces the fate of dismantling and (hopefully) reuse.

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6 Themes: The Best Company to Work For

Authenticity. Engagement. Culture.

Marketing and management buzzwords? Yes. But they’re also table stakes. Cost of admission. Necessary but insufficient.

To recruit and retain the best people, your organization needs these things. But what do they look like in practice? How do you inventory your company’s situation and improve from there?

Recently, Gareth Jones and Rob Goffee tried to tackle this. Through their research 6 themes emerged to help define the best company to work for.

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Hubris? College Football Playoff as New Year’s Eve Tradition

New Year’s Day versus New Year’s Eve. A/B testing. A great way to optimize your results.

The problem: This isn’t a test. And it’s a $7,300,000,000 investment.

ESPN and the College Football Playoff have a decade left to go with the new status quo, despite an awful, initial result.

The initial result: Television ratings for the College Football Playoff semifinals fell nearly 40% from last year’s inaugural games.

A key difference: The games were played on New Year’s Eve this year, rather than New Year’s Day.

Here’s a rundown on the situation.
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A Reason Beyond Revenue: Considering Company Purpose

A customer talking about your company to a friend.

A new hire announcing his or her new job with your company to family and friends on Facebook. And prior to that, he or she is a recruit considering your offer and discussing it with a spouse, mentor, family member, or friend.

A supplier justifying an extension of your company’s contract with his or her team members.

Members of a neighborhood association weighing in on your company’s planned expansion.

 

What are they saying? What story are they telling?

How do they describe your company? Above all, how do they feel about you?

If you don’t have confidence in your answers, read on.

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