A chorus of “I told you so” came down last week as headlines tied minimum wage hikes to job automation.
Fox News: “Minimum Wage Hike Backfiring? Wendy’s Increases Self-Service Kiosks”
Washington Times: “As minimum-wage hikes become mandatory, Wendy’s looks to expand self-service kiosks”
Investors.com: “Wendy’s Serves Up Big Kiosk Expansion As Wage Hikes Hit Fast Food”
The idea: raising minimum wage causes companies to eliminate jobs, bringing in job automation through self-service.
Keep in mind that Wendy’s itself only operates only 10% of stores, including zero in California (a minimum wage warfront), so they don’t fully bear these costs directly. Also, they cited competition to “access good labor” as a key driver of wage inflation. And especially as the fast foot market softens overall, price competition remains fierce and cost pressures remain high.
Notable in the Wendy’s announcement was that mobile ordering and mobile payments are also coming.
And here’s where any confusion about correlation and causation breaks. And where a brief consideration of job automation begins.
There’s an inevitability to it all (maybe).
On being there in person, getting face to face, and falling back to simple video communication when time and distance keep us apart.
I enjoyed the privilege of producing and delivering a TED talk on these themes at the inaugural TEDxUCCS.
Right off the top: Thank you to EPIIC and UCCS for inviting me to participate.
Rather than provide a written version of the talk, I’m borrowing a concept from some of my favorite podcasts – the recording itself, plus “show notes.”
Included in these notes:
- Links to ideas used to construct the presentation
- Info and credits for the photos in the slide deck
- Additional, related links
- A few closing thanks
“If the whole human race lay in one grave, the epitaph on its headstone might well be: ‘It seemed like a good idea at the time.'” – British author, journalist, literary critic, and travel writer Dame Rebecca West
I’d been sitting on the significance of Lampshades on Fire by Modest Mouse for some time. Encountering West’s quote tipped this write up.
“It’s rarely one brand that knocks off another. Usually, brands succumb to self-inflicted wounds.”
See what I did there? I opened up this post about quotes from You Can’t Ride Two Horses with One Ass by branding expert Kurt Bartolich with a quote from the book.
The essence of the opening quote and of the book is brand conservancy. Protection. Vigilance. Curation.
Many branding books have been written on how to build a brand. Now we’ve got a clear and concise guide to nurturing and protecting our most valuable asset from the lack of discipline and understanding that devalue, if not destroy, our brand.
The book title itself is a quote. “I immediately recognized how it embodies everything I believe about branding,” Kurt writes in the opening chapter about the expression he heard an account manager use with a client.
And with that … two dozen quotes about brand conservancy from You Can’t Ride Two Horses with One Ass.
First, the good news. Any day now, we should receive a free shipping label from HP to send our useless printer to one of their recycling centers.
That’s the full and complete extent of the good news.
This is the story of an otherwise functional HP PhotoSmart 6525 All-In-One Inkjet Printer that stopped printing black ink and, as a consequence, faces the fate of dismantling and (hopefully) reuse.