ethanbeute

Marketing | Environment | Culture

Category: Media (page 1 of 8)

video, photo, photograph, photography, broadcasting, internet, social media, interactive, music, sound

Pay Attention to Yourself First for More Creative Thought

Pay attention.

In a noisy, distracting world, you often give your attention away. Sometimes it’s taken away. Either way, you’re paying.

Consistent with a financial fundamental, pay yourself first. Invest more of your attention into yourself. You’ll appreciate the benefits.

Per science (easy read, better read), spending more time in the absence of noise and distraction will:

  • Grow new brain cells that become functioning neurons
  • Increase self-reflective thought that’s deeper and more creative
  • Reduce overall stress and tension
  • Improve cognitive performance (reading attention, memory, problem solving)

But competition for your attention is high.
Especially when your awareness or will is low.

Here in this post: one new trend that further increases that competition, a fundamental concept behind creative thought, and a caution to be intentional about silence and reflection.

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Hubris? College Football Playoff as New Year’s Eve Tradition

New Year’s Day versus New Year’s Eve. A/B testing. A great way to optimize your results.

The problem: This isn’t a test. And it’s a $7,300,000,000 investment.

ESPN and the College Football Playoff have a decade left to go with the new status quo, despite an awful, initial result.

The initial result: Television ratings for the College Football Playoff semifinals fell nearly 40% from last year’s inaugural games.

A key difference: The games were played on New Year’s Eve this year, rather than New Year’s Day.

Here’s a rundown on the situation.
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Content Marketing Example: The Patagonia Catalog

“We have three general guidelines for all promotional efforts by Patagonia, both within and beyond the pages of the catalog:

  1. Our charter is to inspire and educate rather than promote.
  2. We would rather earn credibility than buy it. The best resources for us are the word-of-mouth recommendation from a friend or favorable comments in the press.
  3. We advertise only as a last resort.”

Written by Patagonia’s founder Yvon Chouinard and quoted from page 155 of Let My People Go Surfing: The Education of a Reluctant Businessman, these words set up a strong content marketing approach.

Part book review and part illustration of content marketing, this post breaks down the why and what of a beautiful, 68-page print catalog recently delivered to our home by the United States Postal Service.
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1-3-9-12: My Authority Rainmaker Conference Review

Bastardizing Dan Pink’s elegant 1-3-5 opening keynote structure at Authority Rainmaker 2015 … my 1-3-9-12 review of the online marketing conference.

Pink: 1 insight, 3 principles, 5 takeaways

Me: 1 recommendation, 3 reasons, 9 themes, 12 quotes
(yes, I’m willing to break the triad)

 

Subtitled “Integrated Content, Search, and Social Media Marketing (Plus Invaluable Networking),” Authority Rainmaker is Copyblogger‘s (now annual!?) online marketing conference.

I enjoyed the privilege of attending thanks to BombBomb | Relationships Through Video.

To organize my own thoughts (initially captured in 20+ pages of handwritten notes) and to provide a necessarily pale representation of a truly wonderful event (like trying to capture a spectacular sunrise on a spectacular landscape with a photo), my 1-3-9-12 review …

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3 Memorable Moments in Zillow Talk from Spencer Rascoff & Stan Humphries

Last week, I enjoyed the privilege of seeing Tom Ferry interview Spencer Rascoff on several topics, including Zillow Talk, a just-released book he co-wrote with Stan Humphries.

Ferry’s a foremost educator and coach serving the real estate industry. Rascoff is founder & CEO of Zillow, where Humphries serves as Chief Economist. Rascoff and Humphries connected while they were with Hotwire and Expedia, respectively, at the time the travel companies merged.

Zillow, Zillow Talk, Spencer Rascoff, Tom Ferry, interview

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Marketing Outrage: One Story, Four Headlines

With many ways to sell a story, marketing outrage is a viable option. People seem to like getting emotionally engaged, charged up, fired up, even outraged. We can’t resist.

Here’s an example.

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